Gem

Growth Marketing Manager

Gem$100K — $120K *
US-AnywhereRemote in United States
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years in growth, digital, or lifecycle marketing roles.
  • Experience in both strategic planning and execution for measurable growth.
  • Excellent writing and copy editing skills for compelling messaging.
  • Hands-on experience across paid, organic, and social marketing channels.
  • Proficient with marketing automation software and data analysis.
  • Basic design skills using tools like Canva or Figma.

Responsibilities

  • Develop and execute growth marketing strategies across various channels.
  • Build and manage lifecycle marketing campaigns, including segmentation and testing.
  • Oversee organic social media content and calendar management.
  • Manage relationships with creative agencies and guide their development processes.
  • Support lead capture strategies and conduct growth experiments.
  • Analyze data to identify patterns and inform marketing improvements.

Benefits

  • Flexible paid-time off policy.
  • Remote-first work environment for US-based employees.
  • Opportunity to help shape growth strategy at a pioneering startup.
  • Collaborative team culture focused on making a positive impact.
Full Job Description
About the Role

We're hiring a Growth Marketing Manager to own growth as a key partner in the business. This is a hands-on role with real ownership and strategic impact, designed for someone who's energized by early-stage environments and motivated by meaningful results. As Growth Marketing Manager, you'll sit at the center of how Manifest grows. This role blends hands-on-keyboard execution with high-level strategy - you'll be working across the full marketing stack while helping shape our overall growth approach.

You'll execute across paid media, CRM, social, influencer partnerships, affiliate programs, sales enablement, website marketing, and product marketing. You'll also guide creative development, manage agency relationships, and help build the systems that attract, nurture, and retain members across our portfolio of brands.

This is an exciting opportunity to step in as a key driver of growth for the business - turning ideas into campaigns, campaigns into insights, and insights into better systems. You'll work closely with brand, creative, and cross-functional teammates in a fast-moving, collaborative environment.

Key Responsibilities

Below you will find a sample of the breadth of responsibilities that are part of the Growth Marketing Manager role:

  • Full-stack growth marketing: Develop and execute strategies across paid media, organic social, email/SMS, influencer partnerships, and affiliate programs
  • Lifecycle and CRM marketing: Build and execute email and SMS campaigns, including segmentation, testing, reporting, and copywriting
  • Content and social: Manage organic social media calendars and publish thoughtful, on-brand content across verticals
  • Creative and agency management: Build and maintain relationships with designers and agencies including providing guidance and direction in creative development
  • Conversion and growth: Support lead capture strategies across forms, webinars, and other growth experiments
  • Performance and insights: Identify patterns in data and recommend practical improvements


What We're Looking For

  • Strategic thinker and strong executor: 3-5 years in growth, digital, or lifecycle roles; comfort operating at both strategic and execution level with track record of driving measurable growth
  • Growth-minded and solution orientation: You are motivated by working in a fast-growing startup environment and approach problems with curiosity and ownership.
  • Strong communication and copywriting: Excellent writing and copy editing skills; able to translate strategy into clear, compelling messages
  • Full-stack marketing experiences: Hands-on experience across multiple channels (paid, organic, social) and experience managing external agencies and partners
  • Systems and data comfort: Hands-on experience with marketing automation software (ex: HubSpot, Klayvio, MailChimp, Braze, etc.), data-driven mindset, and solid analytical skills
  • Creative and adaptable: Basic design skills (Canva, Figma, or similar) and comfort serving a diverse range of customers and verticals


Bonus Points

  • Early stage startup experience (Seed to Series A)
  • Familiarity with SMB audiences or B2B products
  • Interested in AI-powered products and tools
  • Experience working across multiple brands or verticals
  • Background in influencer or affiliate marketing


What we offer

  • Flexible paid-time off policy.
  • Remote-first work environment (US-based).
  • The US base salary range for this full-time position is $100,000-$120,000. Within the range, individual pay is determined by multiple factors including job-related skills, experience, and relevant education or training.
  • Opportunity to help define and drive growth strategy at a pioneering startup.
  • A collaborative and supportive team culture dedicated to making a positive impact.


Hiring Timeline: We would love for our new Growth Marketing teammate to join us starting in February to March 2026 to help us expand and grow the reach of our new verticals launching in early 2026. Based on this target start date, we expect to follow a timeline similar to what's been included below:

  • Early January: Initial round conversations
  • Mid January to early February: Second and final round interviews, target offer made
  • Mid February to early March: Target start date


Compensation

The base pay range for this role is $100,000 - $120,000 per year.

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