95k-105k, Remote

The Role
We're looking for a Growth Marketing Manager who's part strategist, part experimenter, part builder. You'll own the full funnel that turns district and school leaders into Fullmind partners - testing and optimizing the website that makes the first impression, running the HubSpot workflows that nurture a lead, and reporting the KPIs that tell the CAO what's working and what to try next. This is a high-ownership, individual-contributor role for a self-starter who can independently run growth campaigns, own our website, and manage marketing operations end-to-end, with full accountability for the results.

What You'll Own

Growth & Campaigns

• Plan, launch, and optimize multi-channel campaigns that generate qualified pipeline for our sales team.
• Build and manage lead scoring, segmentation, and nurture flows that move district decision-makers from awareness to opportunity.
• Run structured experiments - A/B and multivariate tests - across the funnel, and scale what wins.
• Track and report on funnel performance - MQLs, pipeline generated, conversion rates - and turn the data into next moves, not just dashboards.

Website & Conversion

• Own the Fullmind website end-to-end, including content management, page creation, landing pages, conversion optimization, and overall site performance. Serve as the primary website administrator, independently building, updating, and maintaining pages within the CMS without relying on dedicated web development resources.
• Create, optimize, and manage campaign-specific landing pages in HubSpot, ensuring seamless user experiences, accurate tracking, and high-converting paths to lead capture.
• Optimize the website for search visibility through SEO, AEO, and GEO. Conduct keyword research, implement on-page optimization best practices, maintain technical SEO fundamentals, and continuously improve content to increase organic visibility and discoverability across traditional and AI-powered search experiences.
• Drive website UX and Conversion Rate Optimization (CRO) by analyzing user behavior, testing page layouts, messaging, CTAs, forms, and conversion paths, and implementing data-driven improvements that increase engagement and lead generation.
• Monitor, analyze, and report on website performance using Google Analytics 4 (GA4) and Google Search Console. Track key website, search, and conversion metrics, identify optimization opportunities, and use data-driven insights to improve organic traffic, user engagement, lead generation, and overall website performance.

Marketing Operations (HubSpot)

• Serve as our HubSpot power user: manage workflows, lists, forms, reporting dashboards, and database hygiene.
• Ensure clean handoffs between marketing and sales through smart automation and accurate lead routing.
• Keep our marketing stack organized, documented, and scalable as the team grows.

Reporting & KPIs

• Define and track the KPIs that matter for growth and marketing ops - pipeline generated, MQLs, conversion rates, website performance.
• Report on those KPIs regularly to the CAO and CIO, translating performance into clear takeaways and recommended next moves for leadership.
• Flag risks and opportunities early, so leadership is never surprised by a number in a meeting.

What You Bring

• 3-5+ years in growth marketing, demand generation, or marketing operations, ideally in B2B, SaaS, or education.
• A track record of running experiments - A/B tests, funnel tweaks, channel tests - and using the results to make real decisions, not just report them.
• Hands-on HubSpot expertise - workflows, reporting, list segmentation, lead scoring. You've built the automation, not just used it.
• Comfort owning a website day-to-day (CMS experience with something like Webflow, WordPress, or HubSpot CMS).
• A data-first mindset: you make decisions from funnel metrics, not vibes, and you can explain the "why" behind a number to leadership.
• A self-starter who's energized by owning a lot, not overwhelmed by it.

Bonus Points

• Experience marketing to K-12 schools or districts, or familiarity with the education sector's buying cycle.
• Strong writing chops and comfort producing content - blog posts, case studies, email copy, sales enablement materials.
• Comfort with basic design tools (Canva, Figma) to move quickly without waiting on a designer.
• Experience building or refining a marketing tech stack from the ground up.

What Success Looks Like

• Pipeline and revenue generated from marketing-sourced leads grow quarter over quarter.
• The website converts more visitors into qualified conversations, with clear before/after metrics from real tests.
• A steady cadence of experiments ships every month, with wins scaled and losses documented, not repeated.
• HubSpot runs clean: fewer manual workarounds, better lead routing, dashboards leadership actually uses.
• The CAO and CIO get clear, reliable KPI reporting that makes leadership decisions easier, not harder.

Why Fullmind

You'll join a team obsessed with making sure every student - regardless of geography or staffing shortages - gets access to a great teacher. If you want your marketing work to actually move the needle on real classrooms and real kids, and you want the ownership to build the engine your way, we'd love to talk.

Fullmind offers employees a highly collaborative, transparent, and remote work environment. We integrate our values of Empathy, Innovation, and Integrity into the company's culture and everyday practices. All team members receive unlimited paid time off (PTO), paid holidays and sick time, a 401(k) program, company-paid life insurance, and access to medical, dental, vision, long-term disability, and voluntary life insurance coverage options. We continue to improve and expand our total rewards package and strive to create an inclusive and equitable environment that empowers each individual and supports our workforce's diverse cultures, perspectives, skills, and experiences.