Growth Marketing ManagerHow You'll Make an Impact- Website strategy and conversion optimization:
- You will own its architecture, page flow, conversion paths, forms, CTAs, and ongoing A/B testing. Product Marketing creates the messaging and substance; you own how it converts.
- Organic search and AEO / LLM visibility
- You will own SEO/AEO end-to-end - technical, on-page, content strategy, programmatic pages, internal linking - and our visibility in LLM-driven search (ChatGPT, Claude, Perplexity, Gemini AI Overviews)
- Content distribution and editorial calendar
- Partner with the Director of Product Marketing to deploy content created from the message house across the inbound funnel - and identify gaps that need to be created. PMM produces; you deploy strategically and request what does not yet exist.
- Paid demand capture
- Google Ads, LinkedIn intent campaigns, retargeting, paid placements on review sites (G2, Capterra), and similar conversion-oriented paid channels. You will own budget allocation, attribution, optimization, and channel ROI accountability.
- Inbound funnel reporting and conversion scoreboard
- You own the metrics. You report weekly. Leading indicators (traffic quality, paid efficiency, page conversion) feed into the headline metric: inbound-sourced SALs, opportunities, and end-to-end conversion rates.
What You Bring to the Table- 5+ years of B2B SaaS demand gen / growth marketing experience
- Demonstrated ownership of an inbound funnel that materially drove pipeline at a Series B-C company or equivalent stage.
- Deep SEO chops - technical, on-page, and content strategy - with a credible point of view on AEO / LLM visibility.
- Hands-on paid acquisition experience across LinkedIn, Google, and conversion-focused channels; comfortable owning budget and ROI.
- Lifecycle and nurture program experience in HubSpot
- Strong analytical foundation: can build a pipeline forecast model and defend it to a CFO.
- Editorial judgment - can shape an editorial calendar and brief writers/PMM on what is needed
- Revenue mindset: you have held & exceeded a pipeline number
- Strong partnership skills with the rest of Growth Marketing, Product Marketing, Sales, Sales Ops, and Product Engineering.
- A perpetual learning mindset, opinionated on what we are doing and always open to exploration
What Makes Us... Us- Go to extraordinary lengths to distinguish ourselves through world-class work.
- Prioritize quality over speed, and speed over scope.
- Desire to work with deeply kind, mission-driven people.
- Strive to make the complex simple.
- Use first principles to debate ideas, test assumptions, and make decisions.
- Seek the truth by putting data above opinions.
- Assume good intent and give tactical feedback to help each other get better.
- Hold no ego-when our customers win, we all win.
What We Offer You- Competitive salary and comprehensive benefits package including Health, Dental, Vision and Mental Health plans.
- 401(k) plan to support your long-term financial goals.
- Flexible PTO to maintain a healthy work-life balance (we want you here for the long-haul!)
- Opportunities for co-working and team meetups to foster collaboration.
- A dog-friendly office environment for those who love to bring their fur babies along.
Compensation: For candidates who receive an offer for this position, the compensation range is expected to be between $140,000 - $170,000. This may include additional incentives such as commission targets, restricted stock units, and/or bonuses, depending on the role.
