High-Level OverviewBenevity is hiring a
Growth Marketing Manager to own paid media and organic discovery as a connected growth engine, with a strong focus on account-based marketing (ABM) and strategic accounts. This role will report to the Sr. Manager, Digital Marketing on Benevity's Growth Marketing team.
This role is responsible for building awareness with Tier 1 and Tier 2 target accounts, capturing intent signals, and influencing pipeline through integrated paid media, SEO, AEO and GEO strategies. This role is ideal for a hands-on marketer who wants to learn fast, test aggressively and grow into broader ownership, while partnering closely with sales, product marketing, marketing ops and ABM stakeholders.
What you'll do:Paid media - Plan, execute, and optimize paid media programs across:
- Paid search
- Paid social (especially LinkedIn)
- Retargeting
- Prioritize Tier 1 and Tier 2 target accounts and high-intent audiences
- Balance awareness, intent capture, and efficiency across long sales cycles
- Monitor performance daily and proactively course-correct inefficiencies
- Partner with sales and ops to improve lead quality and pipeline influence
Organic search (SEO, AEO, GEO)- Support and execute organic discovery strategy, including:
- SEO fundamentals
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- Optimize content to answer buyer questions clearly and accurately
- Help ensure Benevity appears favorably in AI-powered search experiences
- Partner with content and product marketing to structure content for authority and trust
- Identify keyword gaps and provide recommendations for new, high-authority content
Measurement, learning & optimization- Track performance against baselines and identify trends over time
- Measure success beyond traffic and CPL, including:
- Qualified leads
- Pipeline influence
- Account warming signals
- Contribute to dashboards and reporting in HubSpot
- Turn insights into clear, actionable recommendations and drive follow-through on next steps
Experimentation & Growth- Run structured experiments to identify what works and why
- Test new:
- Audiences
- Ad formats
- Content structures
- Messaging hypotheses
- Use winning insights to drive core strategy while maintaining testing momentum
- Help evolve strategy toward an 80/20 performance-to-experimentation model
Cross-functional partnership- Work closely with:
- Demand Gen/ABM team on campaign strategy and execution
- Sales and BDR teams on account priorities and feedback
- Marketing Ops on attribution, tracking and data quality
- Communicate clearly when inputs or alignment are missing
What you'll bring:- 3-5 years of experience in growth, performance or digital marketing
- Hands-on experience managing paid media campaigns
- Working knowledge of SEO fundamentals
- Strong analytical and problem-solving skills
- Comfort working with performance data and dashboards
- Ability to communicate clearly about what's working and what's not
- Exposure to long sales cycles and account-based marketing
- Ideal tech stack experience: HubSpot, 6Sense, Google Ads, Google Search Console, LinkedIn Ads, YouTube, Semrush, Hockeystack
