Rippling

Growth Marketing Lead, Finance (Hybrid based in NYC or SF)

Rippling • $147K — $245K *
New York, NY 10025Hybrid
Finance & Insurance
5 - 7 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • 6-8+ years of growth marketing experience across multiple channels (paid, owned, outbound)
  • Demonstrated experience building and scaling multi-channel acquisition programs
  • Hands-on experience shaping SDR outbound strategy, including messaging and sequencing
  • Strong experimentation skills with a focus on statistical rigor
  • Analytical mindset with proficiency in SQL, BI tools, and marketing automation
  • Proven track record managing significant paid budgets linked to pipeline and revenue outcomes
  • Excellent writing skills for converting ads, emails, and outbound copy
  • Self-starter with a strong bias toward action in fast-paced environments

Responsibilities

  • Own pipeline targets for New Logo Sales acquisition across all top-of-funnel channels
  • Direct and optimize hands-on paid acquisition efforts across various platforms
  • Define SDR outbound strategy including ICP targeting and messaging frameworks
  • Build and scale owned acquisition channels like email, SEO, and community programs
  • Run a high-velocity experimentation program to test and scale innovative growth plays
  • Manage multi-million dollar budget across marketing channels to maximize ROI
  • Collaborate with Product Marketing, RevOps, and Sales for alignment and feedback

Benefits

  • Competitive salary
  • Comprehensive benefits package
  • Equity options
  • Office-based work environment to foster collaboration
  • Opportunity for career growth in a fast-paced startup environment
Full Job Description
You will be based in our NYC or SF office and will be required to be in office 3x/week.

About the role

If you've heard of Rippling, you may know us as an HR company. But that's far from the full story. Since Day One, we've invested heavily in the ability to build, market, and sell multiple products to multiple buyers. This "secret sauce" has unlocked massive growth for Rippling-as one of the fastest growing startups we're well on our way to building a single platform for companies to manage all of their business operations.

One of our most critical growth motions is New Logo Sales. Every new customer starts with top-of-funnel-and we need someone to own the entire engine that gets them there.

As our Growth Marketing Lead for NLS, you'll own all top-of-funnel growth for new logo acquisition. That means paid media, owned channels, SDR positioning, and experimental growth plays-all reporting to a single number: qualified pipeline. You won't just run one channel. You'll architect the full acquisition strategy, deploy budget across the mix, shape how SDRs position Rippling outbound, and run a high-velocity experimentation program to find the next unlock.

We're looking for someone who has operated across the full growth stack at a high-growth B2B company-not a single-channel specialist, but a multi-channel operator who can toggle between building paid campaigns, writing outbound sequences, scaling owned channels, and shipping scrappy growth hacks. If you've personally built acquisition programs from scratch and scaled them to meaningful pipeline, we'd love to chat.

What you will do

  • Own ambitious pipeline targets for NLS acquisition across all top-of-funnel channels. You set the strategy, allocate the budget, and own the number.
  • Direct and run paid acquisition hands-on-search, social, display, ABM-optimizing for pipeline quality and CAC efficiency, not vanity metrics.
  • Shape SDR outbound strategy: define ICP targeting, messaging frameworks, and sequencing. Arm SDRs with positioning that converts. You don't manage the team, but you define what they say and who they say it to.
  • Build and scale owned acquisition engines-email/lifecycle, SEO, content, webinars, community, and referral programs-as durable, compounding channels.
  • Run a high-velocity experimentation program. Launch growth hacks, viral loops, partnerships, and unconventional plays. Share learnings, kill losers fast, and scale winners.
  • Deploy a multi million dollar budget across online and offline channels, maximizing pipeline ROI across the full marketing mix.
  • Work cross-functionally with Product Marketing, RevOps, and Sales to ensure messaging alignment, attribution clarity, and pipeline quality feedback loops.
  • Innovate beyond typical B2B playbooks. Obsess over finding novel ways to use AI and other tools to unlock scale.

What you will need

  • 6-8+ years of growth marketing experience with demonstrated ownership across multiple channels-paid, owned, AND outbound/SDR enablement. Not just one.
  • You've personally built and scaled multi-channel acquisition programs that drove measurable pipeline-not just optimized existing playbooks someone else created.
  • Hands-on experience shaping SDR outbound strategy-messaging, sequencing, ICP definition, channel selection. You understand outbound at a tactical level and can write sequences that convert.
  • Strong experimentation DNA. You've run high volumes of tests, understand statistical rigor, and can identify high-leverage bets quickly.
  • Analytical and technical-comfortable in SQL, BI tools, and marketing automation. You build your own dashboards and don't wait for someone to pull data.
  • Proven track record of managing meaningful paid budgets with clear accountability to pipeline and revenue outcomes, not just lead volume.
  • Incredible writing skills-you can write ads, emails, and outbound copy that convert.
  • Self-starter with a bias toward action who thrives in high-velocity, ambiguous environments. You move fast and figure things out independently.
  • Strong ownership mentality; you take maximum accountability for performance and can clearly communicate performance drivers to cross-functional teams and execs.

Additional Information

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone's compensation-including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is:

147,000 - 245,000 USD per year (US Tier 1)

About Rippling

Rippling is a technology company that provides a platform for managing human resources. The company's platform includes tools for onboarding new employees, managing payroll and benefits, and tracking time off. Rippling was founded in 2017 by Parker Conrad, who previously founded Zenefits. The company is headquartered in San Francisco, California.
Learn more about Rippling
Size
200 employees
Industry
Business Services
Founded
2017
* Ladders Estimates

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