The RoleWe're looking for a Growth Marketing Lead to build and run our growth function from the ground up - the strategy, the content, the paid channels, the team, and the compliance guardrails that let us move fast without moving recklessly.
This is a hands-on, builder role, not a "manage an agency and review decks" job. You'll be in the weeds on content and campaigns while building the team underneath you as we scale.
What You'll Do- Own growth strategy end-to-end - set the roadmap for user acquisition and engagement, and be accountable for the numbers behind it.
- Build and lead the team - hire, onboard, and manage the growth marketers, creators, and specialists needed to scale aggressively.
- Run paid acquisition across Meta (Facebook/Instagram), Google Ads, TikTok Ads, TikTok Shop, X Ads, and other platforms as they become relevant.
- Drive organic and creator-led growth through UGC and clipping strategies - sourcing, briefing, and scaling content that performs.
- Generate and test ideas constantly - you're not waiting for a brief, you're bringing the brief.
- Partner closely with Legal and General Counsel to make sure every growth strategy and campaign fits within our compliance framework - non-negotiable given the regulatory environment we operate in.
- Report on and iterate against performance - kill what doesn't work, scale what does, fast.
What We're Looking For- A few years of experience scaling a consumer product - as a growth hacker/marketer inside a consumer app (social, health/fitness, consumer fintech, mobile gaming), or at an agency that ran growth for products like these.
- Hands-on channel experience with UGC, clipping/content strategies, and paid social/search (Meta, Google, TikTok, X).
- A scrappy, high-energy operator mindset - you're hungry, hands-on, and thrive in a fast-paced, resource-lean environment where you're building the playbook as you go, not just running someone else's.
- Comfort with ambiguity and pace - you don't need a fully mapped org or process to start moving.
Nice to Have- Crypto experience - as a retail trader, or through work at a crypto startup or larger crypto company.
- TradFi experience - exposure to how growth, marketing, or compliance works in traditional finance.
- Experience working alongside legal/compliance teams on regulated or sensitive marketing content.
If you're the kind of operator who'd rather ship the campaign than write the deck about it - this is your role.
