Growth Marketing Generalist

AiPrise

$70K — $95K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of marketing experience, preferably in an early-stage B2B SaaS environment.
  • Proficient in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
  • Strong writing skills with the ability to draft posts and long-form content independently.
  • High proficiency in AI tools, actively using them in workflow for efficiency.
  • Resourceful and adaptable, capable of problem-solving without a detailed guide.
  • Curious and willing to learn about compliance and fintech.

Responsibilities

  • Oversee end-to-end LinkedIn organic content strategy and execution.
  • Draft long-form content aimed at compliance buyers rather than focusing solely on SEO.
  • Coordinate and manage relationships with a paid ads agency across various platforms.
  • Handle newsletter production from copywriting to distribution.
  • Collaborate with design teams to create and review marketing materials.
  • Test and implement new lead generation ideas based on personal research and insights.
  • Maintain accurate and up-to-date marketing reports.

Benefits

  • Remote work option with a focus on US-based candidates.
  • Fast-paced decision-making process within a small, politics-free team.
  • Culture of direct, honest feedback among team members.
  • Emphasis on results-driven marketing efforts.
Full Job Description
About this role

We9re hiring our second FT marketing person. You9ll work directly with the Head of Marketing on everything from: paid ads, content, social, newsletter, events, and reporting. The work is broad on purpose. You9ll get exposure to every channel and have direct ownership over the ones that fit your strengths.

This is an execution role. You9ll write the LinkedIn posts, draft long form content, coordinate the ad campaigns, build the reports, and keep everything moving. You won9t be setting strategy on day one, but you will be deciding hundreds of small things every week. We9re looking for someone who9s already shown they can do that well.

We9re also testing new lead gen ideas this year, and we want this person to bring their own ideas and own the execution of them. If you have a track record of trying things, learning fast, and bringing back what works, that matters here.

This role is also designed as a stepping stone. If you want to be a Head of Marketing within 1-3 years, this is the kind of seat that gets you there. You9ll see every channel, do work that ships to real buyers, and grow with a company that9s scaling fast.
What you9ll own
  • Owning LinkedIn organic content end to end, working from a content mix we9ll define together
  • Drafting long form content that9s actually written for compliance buyers, not for search volume
  • Coordinating with our paid ads agency on Google, Meta, and LinkedIn campaigns. Knowing the platforms well enough to push back on the agency when needed
  • Owning newsletter production end to end in Beehiiv, from copy to send
  • Working with our design agency and freelancers on creative briefs and reviews
  • Bringing and executing new lead gen ideas
  • Keeping our marketing reporting clean and current
Who you are
  • 3 to 5 years in a marketing role, ideally at an early-stage B2B SaaS company. You9re past the 49;I need someone to teach me everything49; phase.
  • Comfortable on ad platforms. You9ve actually been in Google Ads, Meta Ads Manager, or LinkedIn Campaign Manager and can read a campaign without panicking. Deep experience here is a major plus.
  • A confident writer. You can take a rough brief and produce a clean LinkedIn post or 800-word blog draft without ten rounds of feedback. Writing samples will matter.
  • Genuinely high AI proficiency. Not 49;I use ChatGPT sometimes.49; We mean: you build and use Claude or ChatGPT projects, you9ve experimented with Claude Code or other agentic tools, you have opinions about which models are best for which tasks, and you actively look for ways to do work faster with AI. If AI isn9t already woven into your daily workflow, this isn9t your role.
  • Scrappy and resourceful. You figure things out. One day you9ll be writing a LinkedIn post, the next you might be asked to produce a 60-second product launch video. You don9t need to be expert at everything, but you do need to be the kind of person who can chase down a problem and ship a solution without needing a playbook handed to you.
  • Curious about compliance and fintech. You don9t need a background here, but you should be the kind of person who wants to understand how the world works under the hood.
Nice to have
  • Analytics or data chops
  • SEO and GEO (AI search optimization) experience
  • Design sense. Not Figma-deep, but enough taste to brief a designer well and spot when something9s off
  • Experience writing for technical buyers (compliance, legal, finance, security)
How we work
  • Remote first, US based
  • We operate from Notion, Asana, Slack, Claude, and Figma
  • Small team, no politics, decisions move fast
  • Direct feedback culture. You9ll get it and you should give it
  • We measure marketing outputs honestly. We kill things that aren9t working and double down on what is.

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