The roleThousands of sports clubs already run on Playbypoint. Your job is to reach the thousands more who should. You own how operators discover us and move from first touch to qualified pipeline, and you build the systems that make our growth channels compound instead of needing constant push.
What you'll own
- SEO, AEO, and GEO. Run search end to end, from keyword research and technical audits to backlinks and content, building a durable organic channel that compounds.
- Retention and lifecycle. Own HubSpot as our marketing system of record. Run lifecycle and product email from nurture to launches, keep workflows and segmentation clean, and partner with sales across the full lifecycle so the two move as one motion.
- The marketing website. Own the site as a distinct piece of the role. Guide how it expands, how it converts, and how it turns the traffic you earn into pipeline, from landing pages to conversion paths.
- Paid ads. Brief and steer our agency on targets, messaging, and reporting, driving ROAS stability without running campaigns yourself.
- Analytics and reporting. Track full-funnel performance from MQL to closed deal, and bring leadership a monthly read with honest insight and clear recommendations.
- Proven channels. Keep the recurring channels running on systems, not heroics. Repeatable monthly output like webinars and a referral engine that rewards our partner network.
- The next channel. Find it, test it, scale it, and cut what does not earn its place. This is the part of the role we most want to see grow.
What you're walking intoThis is a build role. The channels are at different stages, and the opportunity is turning them into systems that run without constant effort. You get a direct line to the founder and sales, room to experiment, and the freedom to cut what is not working. The first two quarters are about building those systems so the recurring work runs itself, and you keep room to test new ones.
What you'll needmust haves:
- 3 to 5 years in growth, demand gen, or lifecycle marketing, ideally in B2B SaaS.
- Proof you have done it somewhere real. A company where you ran growth or a major piece of it, and the numbers to show it: a channel you opened, conversion you moved, a system still running. Work and results, not theory.
- Range across the stack. Strategy, copy, design, paid ops, analytics, content. Not world-class in each, but enough that you never wait on a designer, an agency, or an engineer. Nothing leaves your hands until it ships.
- AI-driven, human-led instincts. Judgment leads, AI does the lifting. You know what good looks like, understand the mechanics of what an MCP is, and ship clean work fast with AI tools like Claude, Lovable, Github - and "I'll just build it" is your answer to a gap. You also stay current on new AI tools and processes that connect and enable the whole team, because the work moves fast here and you keep pace. Not an engineer, but comfort with technical environments, automation, and light scripting is a plus.
- A real experimentation habit. You run tests, read results honestly, double down on what compounds, and cut what does not. You write the roadmap, you do not wait for one.
- Strong writing that earns clicks through specificity, not hype. You turn a feature or a webinar into copy people act on.
- Hands-on HubSpot across workflows, sequences, segmentation, and reporting.
- Hands-on SEO across keyword research, technical audits, on-page work, backlinks, and content, with tools like SEMrush, plus real interest in AEO, GEO, and how AI search is changing discovery.
- Strong in WordPress. You build, edit, and optimize pages and landing pages yourself, without waiting on a developer.
Nice to have:
- Sports, fitness, hospitality, or another multi-location operator category.
- Partnerships, events, or community-led growth.
- Outbound and GTM tooling
- Spanish speaking.
Who this isn't for- People who run campaigns but do not build.
- People who build but cannot write.
- Anyone whose best work lives inside a Notion board of OKRs.
- Anyone who needs a team under them to produce output.
- Anyone who waits to be told what to test next.
- Anyone whose growth experience is theoretical, purely agency-side, or hard to verify.
How we workDirect, specific, low ego. We make club operators the heroes and the product the platform behind their story. We prefer simple execution with clear owners over heavy frameworks. We ship, measure, and iterate.
We work AI-first and lean. We keep a clean system of record and stay current on the tools that let a small team move like a big one. If you are not already working this way, you will pick it up fast here.
Department Marketing Role Growth Marketer Locations Miami HQ Remote status Fully Remote 
