Growth Manager (B2B SaaS)Location: Ottawa, ON - 2 days onsite a week
Team: Marketing
Reports to: Growth Manager (direct report to Senior Marketing Manager)
Role type: Individual Contributor
Comp: Salary + Bonus + Stock Options + Health Benefits + 3 Weeks Vacation
About the RoleWe're hiring a Growth Manager to drive scalable, data-led growth across our B2B SaaS funnel. This role is ideal for someone who has experience operating in companies with ~100-500 employees and understands how to balance product-led growth with sales-assisted motions.
You'll sit at the intersection of Marketing, Product, and Sales, owning initiatives that generate pipeline, improve conversion, and increase customer lifetime value. This is a highly cross-functional role for someone who thrives on experimentation, speed, and measurable impact.
What You'll Do- Own and optimize the full B2B growth funnel: lead generation → activation → pipeline → revenue → retention
- Drive pipeline growth through a mix of inbound, outbound, product-led, and partnership channels
- Design and execute rapid experimentation across website, onboarding, lifecycle, and acquisition channels
- Partner closely with Sales to improve lead quality, conversion rates, and sales velocity
- Identify friction points across the buyer journey and implement solutions to improve conversion
- Build and optimize lifecycle programs (email, nurture, reactivation) to drive engagement and expansion
- Collaborate with Product to improve activation, onboarding, and PLG motions
- Develop dashboards and reporting to track key metrics (CAC, LTV, conversion rates, pipeline contribution)
- Continuously test new channels, tools, and growth strategies to unlock scalable opportunities
What We're Looking For- 4-8+ years of experience in growth, demand generation, or product growth within B2B SaaS
- Experience at companies in the ~100-500 employee range (or similar growth stage environments)
- Proven track record of driving pipeline and revenue impact-not just top-of-funnel metrics
- Strong understanding of B2B funnels, including MQL → SQL → closed-won stages
- Hands-on experience with experimentation and A/B testing across web and lifecycle channels
- Strong analytical skills; comfortable working with tools like SQL, GA4, HubSpot/Salesforce, Mixpanel, or similar
- Experience working cross-functionally with Sales, Product, and Marketing teams
- Ability to operate in ambiguity and prioritize high-impact opportunities
Nice to Have- Experience with product-led growth (PLG) or hybrid PLG + sales motion
- Background in fintech, payments, or adjacent industries
- Familiarity with marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce)
- Experience optimizing conversion across demos, trials, or self-serve signups
- Basic technical fluency (tracking, APIs, growth tooling)
What Success Looks Like- Increased pipeline generation and improved conversion across key funnel stages
- Measurable improvements in CAC efficiency and revenue growth
- Strong alignment between Marketing, Product, and Sales on growth initiatives
- A consistent experimentation engine driving learnings and iteration
