Growth Lead

GovDash

$90K — $130K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of experience in B2B SaaS marketing focusing on demand generation and positioning.
  • Proven track record of a successful campaign with measurable results.
  • Hands-on experience in marketing operations including audience segmentation and automation.
  • Proficient with tools such as Google Analytics, Google Ads, and Looker Studio.
  • Experience with running paid campaigns on platforms like Reddit, Bing, and LinkedIn.
  • Strong writing skills, able to simplify complex technical messages.
  • Experience marketing to government contractors or enterprise software buyers.

Responsibilities

  • Build, launch, and optimize multi-platform demand generation campaigns.
  • Manage audience segmentation and list building in HubSpot and ad platforms.
  • Develop marketing automation workflows and tracking systems for leads.
  • Establish and manage conversion tracking and attribution through Google Tag Manager.
  • Collaborate with product marketing for go-to-market strategies including webinars and landing pages.
  • Align campaigns with major government solicitations and vehicles.
  • Report on pipeline indicators and swiftly adjust underperforming channels.

Benefits

  • In-office work five days a week with one flexible work-from-home day.
  • Opportunity to drive significant growth at a successful startup with $10B in government contracts.
  • Direct collaboration with a cross-functional team including marketing and sales.
  • Dynamic role that encompasses strategy, execution, and measurement.
Full Job Description
About the role

We're hiring a Growth Lead to drive demand, build attribution infrastructure, and generate pipeline across the platform.

The basics
  • GovDash is a single, secure platform for the full contracting lifecycle: discovery, capture, pricing, proposals, and post-award.
  • Our customers won more than $10B in government contracts in 2025. We've raised $42M to scale nationwide.
  • You'll own the campaigns that put GovDash in front of government contractors and turn attention into qualified pipeline.
  • This is a builder's role. You run the full motion from strategy to execution to measurement, and you own the number.
  • Full-time, in New York, in office 5 days a week with one flex day to WFH. You'll report to the Head of Growth and work daily with other product marketing, field marketing, sales, engineers, and content.


What you'll do
  • Build, launch, and optimize demand generation campaigns: paid across LinkedIn, Google, Reddit, and Bing, lifecycle and nurture programs, and landing pages that convert.
  • Build and manage the audiences behind every campaign: segment, build the lists in HubSpot and the ad platforms, keep them clean.
  • Build the marketing automation and workflows that route leads, trigger nurture, and hand off to sales on SLA.
  • Own the tracking layer: Google Tag Manager, conversion tracking, and UTMs, so every dollar and every lead is attributable.
  • Partner with product marketing to bring launches to market: enablement, email, LinkedIn, blog, landing page, and webinars.
  • Anchor campaigns to major solicitations and vehicles as they hit the street.
  • Report weekly on pipeline indicators and adjust fast when a channel underperforms.


What we're looking for
  • 3 to 5 years in B2B SaaS marketing, with reps on both demand gen and positioning. A pipeline-heavy background is a plus.
  • At least one campaign you can walk us through with numbers: what you spent, what it generated, what you changed.
  • Hands-on marketing ops: audience segmentation, automation and workflows, UTM tracking, and standing up Google Tag Manager and conversion tracking yourself.
  • Fluency with the tool stack: Google Analytics, Google Ads, Looker Studio, SEMrush, or similar.
  • Experience running paid across Reddit Ads, Bing Ads, LinkedIn, and ABM platforms.
  • Strong writing. You turn a technical feature into a message a busy executive gets in ten seconds.
  • AI-pilled. You use AI tools obsessively and have opinions on how to build with them.
  • Experience marketing to government contractors or enterprise software buyers.
  • Care about America and her interests.


About the process

We move fast:
  • Call with the Head of Growth
  • Deeper call with a current team member
  • Take-home exercise
  • Final panel interview to go over it
  • Call with Sean (CEO)
  • (Reference Check) Offer

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