Growth Director

Lotus Health AI, Inc

$100K — $150K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of hands-on experience managing paid acquisition campaigns
  • Proven ability to analyze budget performance and optimize based on insights
  • Versatile in community and PR initiatives supporting growth strategies
  • Demonstrated longevity in a role with measurable growth outcomes
  • Quick learner with ability to adapt in regulated industries
  • Preferred experience in health, telehealth, supplements, or fintech sectors

Responsibilities

  • Own and manage daily paid acquisition efforts across multiple channels
  • Set budgets and run campaigns on platforms like Meta, Google, and TikTok
  • Brief and test creative content to maximize campaign effectiveness
  • Adjust spending based on campaign performance metrics
  • Engage in community initiatives and event planning as needed
  • Provide insights and recommendations based on past budget management

Benefits

  • Opportunity to play a founding role in a new office team
  • Dynamic work environment with potential to influence growth strategies
  • Exposure to various aspects of marketing beyond traditional paid channels
Full Job Description
Growth Director - Lotus AI (Los Angeles)

The Role

We're looking for someone who gets things done.

You'll own paid acquisition day to day: setting up and running campaigns across channels like Meta, Google, and TikTok, briefing and testing creative, and adjusting spend based on what the numbers tell you. You can walk us through a real budget you managed, what you spent it on, what worked, what didn't, and why you made the calls you did. When growth needs something outside of paid, like a community push, an event, or a piece of press, you can pick that up too.

This is a founding role on our new LA office team.

What we're looking for
  • Direct, hands-on experience running paid campaigns: setting budgets, briefing creative, testing, and optimizing based on performance
  • Can describe a specific past budget: how much, which channels, what changed based on results
  • Comfortable stepping into community, events, or PR work when growth calls for it
  • Stayed in a role long enough to see a growth ramp through and adjust based on real outcomes
  • A track record of picking up something unfamiliar fast, ideally in a regulated or compliance-heavy space
  • Strong plus: paid growth experience specifically in health, telehealth, supplements, or fintech

If this is you, we want to talk.

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