About This Role
As Jubilee's Growth Consultant, you'll be responsible for scaling Nectar into the leading dating platform for Gen Z. You'll own the entire growth strategy across acquisition, engagement, retention, and monetization-driving both user growth and business performance.
This is a highly cross-functional leadership role where you'll work closely with product, engineering, creative, marketing, and executive leadership to build a growth strategy and dating app experience that genuinely resonates with Gen-Z audiences and drive business success!
What You'll Do:
- Own and lead Nectar's growth strategy across user acquisition, activation, retention, referral, and revenue
- Develop and execute performance marketing strategies across paid social, search, influencer, affiliate, and emerging channels
- Manage growth budgets and optimize CAC, LTV, ROAS, conversion rates, and other key performance metrics
- Design and run rapid growth experiments across acquisition, onboarding, engagement, retention, and monetization
- Partner closely with product and engineering teams to identify and implement product-led growth opportunities
- Optimize user journeys, subscription funnels, pricing strategies, and premium feature adoption
- Build lifecycle marketing strategies across email, push notifications, CRM, and re-engagement campaigns
- Establish growth analytics frameworks and leverage data to uncover insights, prioritize opportunities, and measure impact
- Lead cross-functional growth initiatives and align stakeholders around company growth goals
- Help shape Nectar's long-term growth vision as we scale the platform and expand its market presence
Who You Are:
- 7+ years of experience in growth, performance marketing, product growth, or consumer app leadership roles
- Proven track record of scaling consumer products through a combination of paid acquisition, lifecycle marketing, and product-led growth
- Deep expertise in performance marketing, growth experimentation, conversion optimization, and growth analytics
- Strong understanding of subscription businesses, monetization models, and customer lifecycle management
- Experience partnering closely with product and engineering teams to drive growth outcomes
- Highly analytical and data-driven, with strong instincts for identifying and prioritizing growth opportunities
- Strong leadership and cross-functional collaboration skills with experience influencing teams across marketing, product, engineering, and creative
- Deep understanding of Gen Z audiences, internet culture, and consumer behavior
- Passionate about building products that create meaningful connection and cultural impact
- Experience working on social, community-driven, or dating apps is a major plus!
