AppFolio

Growth Account Executive - Mid-Market

AppFolio$135K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-4+ years of B2B full sales cycle experience, ideally in SaaS
  • Proven ability to manage longer, complex sales cycles and multi-year contract negotiations
  • Exceptional communication skills with experience engaging C-level executives
  • Active Property & Casualty Insurance license, or commitment to obtain within 30 days
  • Familiarity with Salesforce, Gong, Zoom, PowerPoint, Excel, and Google Workspace
  • Bachelor's degree preferred

Responsibilities

  • Drive account expansion using Challenger Sales methodologies to identify business pain points
  • Maintain accurate sales forecasting and manage pipeline hygiene proactively
  • Execute multi-year contracts while coordinating internal processes to reduce sales cycle friction
  • Build consensus among C-level decision-makers to support high adoption and retention
  • Create and implement territory strategies to target high-potential accounts and manage renewals
  • Collaborate with Customer Success, Billing, and Leadership to optimize deal logistics

Benefits

  • Comprehensive Total Rewards package including additional benefits and discretionary bonuses
  • Ongoing professional development opportunities
  • Supportive and collaborative work environment
  • Flexible working conditions
  • Performance recognition and rewards program
Full Job Description
Description

The Growth Account Executive - Mid-Market is a full-cycle sales professional responsible for driving account expansion and managing renewals across AppFolio's existing mid-market customer portfolio. You will own and strategically manage an assigned book of business composed of our larger, more complex accounts while partnering cross-functionally to win and onboard healthy deals. In this role, you will develop territory strategies, forge C-level executive relationships, and structure multi-year agreements using a Challenger Sales approach to carry our customers into the future.

Your Impact
  • Strategic Sales Execution: Drive account expansion by using Challenger Sales methodologies during discovery to uncover business pain and present ROI-focused solutions.
  • Pipeline Ownership & Forecasting: Maintain accurate sales forecasting and proactive pipeline hygiene, ensuring stagnant deals are identified and re-engaged quickly.
  • Deal Velocity & Precision: Execute multi-year contracts with precision, quarterbacking internal processes with Support and Billing to eliminate friction in the sales cycle.
  • Multi-Threaded Alignment: Build consensus across C-level decision-makers and key operational mobilizers to ensure high adoption and long-term retention.
  • Territory Strategy: Design and execute strategic territory plans to identify high-potential accounts while actively managing renewals to drive financial lift.
  • Cross-Functional Collaboration: Partner with Customer Success, Billing, and Leadership to navigate complex deal logistics and maximize value for the customer.

Qualifications
  • Sales Experience: 3-4+ years of Full Sales Cycle experience in B2B environments, preferably within SaaS.
  • Complex Deal Execution: Track record of quota achievement managing longer, complex sales cycles and multi-year contract negotiations.
  • Executive Presence: Exceptional communication and presentation skills with demonstrated success engaging C-Level executives.
  • Licensure: Active Property & Casualty Insurance license, or commitment to complete training and pass the licensing exam within 30 days of hire.
  • Sales Technology: Experience using Salesforce, Gong, Zoom, PowerPoint, Excel, and Google Workspace.
  • Education: Bachelor's degree preferred.

Must Have
  • Business Owner Mindset: Takes full accountability for territory health, pipeline growth, and sales performance.
  • Grit & Resilience: Demonstrates poise during long sales cycles, focusing consistently on controllable factors to maintain momentum.
  • Urgency & Precision: Acts with speed and high attention to detail to ensure contracts and deal logistics are executed correctly the first time.
  • Challenger Mentality: Employs a discovery-focused approach to uncover operational pain and tie solutions directly to business performance.
  • Cross-Functional Alignment: Thriving in a highly collaborative, cross-functional environment to share best practices and elevate team performance.
  • Reliable Execution: Consistently meeting commitments and ensuring actions align directly with strategic goals.

Compensation & Benefits The compensation that we reasonably expect to pay for this role is: $135,000.00 OTE. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate's skills, education, experience, and internal equity.

Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here.

We accept applications on an ongoing basis.

About AppFolio

AppFolio provides cloud-based property management software that allows property managers and owners to market, automate, and manage tasks related to their properties. The company's software is used in a variety of industries, including real estate, legal, and accounting. AppFolio was founded in 2006 and is headquartered in Goleta, California.
Learn more about AppFolio
Size
1,600 employees
Market Cap
$3.6 billion
Industry
Net Income
$158.4 million
Founded
2006
5 Year Trend
+27.8%
Revenue
$310 million
NASDAQ

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