General Motors

Group Strategy Manager, Marketing Applied Sciences – Customer Care and Aftersales

General Motors • $134K — $207K *
US-AnywhereRemote in Warren, MI
Manufacturing & Automotive
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in a relevant quantitative field (Marketing, Data Science, etc.)
  • 7+ years' experience in Marketing Analytics or Performance Marketing
  • 2+ years managing cross-functional teams in analytics roles
  • Expertise in performance marketing analytics methodologies
  • Proficiency in Python, SQL, and data visualization tools
  • Experience with marketing technology platforms and media measurement
  • Strong communication skills for influencing stakeholders

Responsibilities

  • Lead the CCA analytics squad as the main contact point between stakeholders and technical teams
  • Oversee initiatives in campaign optimization and media performance measurement
  • Identify and execute high-impact analytics projects to enhance marketing performance
  • Translate data insights into actionable strategic recommendations for leaders
  • Drive adoption of advanced analytics methodologies across the marketing organization
  • Manage resource allocation and project dependencies for maximal efficiency
  • Build relationships with stakeholders and stay updated on marketing trends

Benefits

  • Health and wellbeing benefit programs including medical, dental, and vision
  • Health Savings Account and Flexible Spending Accounts
  • Retirement savings plan
  • Life insurance and sickness/accident benefits
  • Paid vacation and holidays
  • Tuition assistance programs
  • Employee assistance program and GM vehicle discounts
Full Job Description

Job Description

The Role

The Marketing Applied Sciences (MAS) team develops analytics-driven solutions that help GM organizations achieve their business goals.

As the Group Strategy Manager, you will lead marketing measurement and optimization for the Customer Care and Aftersales (CCA) brand and serve as the primary liaison between brand stakeholders, MAS, and technical teams.

You will lead a cross-functional squad of analytics strategists focused on marketing analytics, media optimization, audience strategy, and enterprise data and analytics platforms. Success in this role requires exceptional business acumen, strategic thinking, and the ability to translate complex data into actionable recommendations that accelerate decision-making and improve marketing performance.

What You’ll Do

  • Lead and coordinate the CCA squad as the single point of contact between the brand, MAS, and other technical teams.

  • Oversee marketing analytics initiatives spanning campaign optimization, audience selection, consumer engagement, and media performance measurement.

  • Identify, prioritize, and execute high-impact analytics projects that improve marketing performance and ensure seamless delivery.

  • Lead reporting and translate data-driven insights into clear strategic recommendations for CCA marketing leaders.

  • Drive adoption of next-best actions and advanced analytics methodologies across the CCA marketing organization.

  • Manage squad resource allocation, project prioritization, and delivery dependencies to maximize impact and efficiency.

  • Build strong relationships with brand stakeholders and stay current on performance marketing, media optimization, and marketing measurement trends to advance innovation.

Your Skills & Abilities (Required Qualifications)

  • Bachelor’s degree in Marketing, Data Science, Statistics, Business Analytics, or another quantitative field.

  • At least 7 years of experience in Marketing Analytics, Performance Marketing, or a related strategic analytics role.

  • At least 2 years of experience leading cross-functional teams in marketing measurement, media optimization, audience strategy, or a related discipline.

  • Strong expertise in performance marketing analytics, including media mix modeling, attribution analysis, audience segmentation, and campaign optimization.

  • Proficiency in Python, SQL, and data visualization tools.

  • Experience with marketing technology platforms, media measurement tools, and performance marketing channels.

  • Demonstrated ability to manage complex analytics projects from concept through implementation with measurable business impact.

  • Excellent communication and presentation skills, including the ability to influence technical teams and senior brand leadership.

  • Strong business consulting skills, including the ability to frame strategic problems and develop data-driven solutions.

  • Ability to work in a fast-paced environment while maintaining attention to detail and high-quality standards.

What Will Give You A Competitive Edge (Preferred Qualifications)

  • Master’s degree in Marketing, Data Science, Statistics, Business Analytics, or another quantitative field.

  • Experience in automotive marketing or consumer durables.

  • Experience working with enterprise data and analytics platforms in a large, complex organization.

  • Experience leading marketing measurement and optimization programs for a major consumer brand.

The salary range for this role is ($134,700 - $207,600). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who drive success at General Motors.

Job Alert Emails

Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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