Now Brewing - group manager, Brand Marketing! #tobeapartner
As a Group Manager of Brand Marketing, you will guide a team that shapes and elevates the Starbucks brand through bold storytelling, breakthrough brand campaigns, and integrated marketing that deepens emotional connection and strengthens brand equity. In this role, you won't just influence what the brand means today -- you'll help define where it goes next.
In this critical leadership role, you will oversee teams and critical workstreams to shape the future of Starbucks. You will lead brand strategy, brand campaign development, 360° brand campaigns and programs, and be seen as the go-to champion of key enterprise initiatives.
For a strategic, imaginative brand leader, this is a rare opportunity to make a measurable impact on one of the world's most iconic brands.
As a group manager, Brand Marketing, you will...
Strategic Leadership & Vision
• Develop and deliver multi-channel Brand marketing strategies rooted in business and consumer insights, ensuring alignment with brand goals and market dynamics.
• Translate complex data and emerging trends into actionable plans that support both short- and long-term business objectives.
• Identify new customer opportunities and define future areas of growth, fostering innovation and differentiation in a competitive marketplace.
• Champion and model a customer-centric approach to marketing, ensuring that all initiatives reflect the values and mission of Starbucks.
Integrated Brand Campaigns and Activation
• Lead the development of integrated brand campaigns including end-to-end planning, creative development, and execution across channels.
• Author and lead strategic briefs and guide creative development that pushes the brand forward.
• Ensure brand campaigns are built with a global, one brand mindset, partnering closely with global marketing teams to elevate the brand worldwide.
• Lead the organization-wide communication of key programs and plans, selling in to all levels of leadership with expert communication and storytelling.
• Continuously evaluate initiative and campaign performance, leveraging insights to refine messaging, optimize impact, and strengthen long-term brand equity.
Cross-Functional Leadership & Collaboration
• Drive and align stakeholders across marketing, product, finance, and operations to ensure cohesive execution of initiatives.
• Lead integrated workstreams and advocate for program benefits and business impact, fostering transparency and accountability.
• Present recommendations and insights to leadership, driving alignment, informed decision-making, and strategic prioritization.
• Facilitate effective communication and collaboration across teams to support a unified brand experience.
Leadership, Team Development & Culture Building
• Build, grow, and inspire a high-performing team, providing mentorship, guidance, and development opportunities.
• Foster a culture of belonging, creativity, and accountability, encouraging innovation and continuous improvement.
• Model leadership behaviors grounded in Starbucks Mission and Values, promoting integrity, respect, and excellence.
• Drive team engagement and performance, celebrating achievements and cultivating a shared passion for brand building.
We'd love to hear from people with:
• 6-10+ years of progressive experience in brand marketing or brand management, with a proven track record of building brands and driving business growth.
• 3+ years of experience leading and developing teams, with demonstrated success in managing people, developing talent, and fostering high performance.
• Skilled in setting strategic direction and translating insights into actionable marketing plans that influence customer behavior at scale.
• Proven ability to lead complex, cross-functional initiatives with multiple stakeholders in fast-paced, matrixed environments.
• Executive-level communication and storytelling skills, with the ability to influence senior leadership and drive alignment.
• Bachelor's degree or equivalent experience; MBA preferred.
• Experience overseeing media strategy, agency partnerships, and marketing budgets to maximize ROI.
• Adept at navigating ambiguity and making high-impact decisions under pressure.
• Deep understanding of consumer behavior, market dynamics, and brand positioning to inform long-term strategy.
As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.
*If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.
The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
We believe we do our best work when we're together, which is why we're onsite four days a week.
Join us and inspire with every cup. Apply today!
