Real Chemistry

Group Director, Paid Search

Real Chemistry$130K — $200K *
US-AnywhereRemote in United States
Pharmaceuticals & Biotech
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of performance media experience in an agency setting, focusing on paid search
  • Experience with pharma, biotech, or life sciences clients, understanding regulatory requirements
  • Deep expertise in paid search strategy across platforms like Google and Bing
  • Ability to integrate paid search with broader omnichannel marketing strategies
  • Proven leadership skills in managing and developing high-performing teams
  • Strong communication skills to engage with senior clients and stakeholders
  • Analytical mindset to convert data into actionable insights

Responsibilities

  • Serve as the senior lead for paid search across accounts, defining strategy and performance expectations
  • Translate brand goals into effective paid search strategies for healthcare audiences
  • Guide clients in recommendations, measurement, and optimization decisions
  • Ensure compliance with healthcare regulations across marketing campaigns
  • Establish and maintain best practices for paid search activation
  • Collaborate with analytics and strategy teams to set KPIs and measurement frameworks
  • Drive the development of a high-performing paid search team and scalable operational processes
  • Foster innovation in paid search through new technologies and tools
  • Support organic business growth through strategic paid search insights

Benefits

  • Generous holiday and paid time off
  • Options for private medical, dental, and vision plans
  • Mental wellness coaching and support
  • Access to 13,000+ online courses via LinkedIn Learning
  • Flexible working arrangements with in-office collaboration two days a week
  • Free snacks and office amenities at key locations
  • Comprehensive benefit program tailored to regional needs
Full Job Description
Real Chemistry is seeking a Group Director, Media to lead and scale our Paid Search capability. This individual will serve as the Paid Search team lead, responsible for defining the practice, elevating activation standards, and driving performance across platforms such as Google, Bing, Open Evidence, and other query-based environments. This role will act as the senior authority for the channel, ensuring excellence in both strategy and execution while integrating paid search into broader omnichannel plans. You will lead a high-performing team, partner closely with strategy and analytics, and deliver measurable outcomes for pharma, biotech, and life sciences clients. This is a senior leadership role suited for someone with strong agency experience who can operate both strategically and hands-on, while building capability and advancing innovation within the paid search space. What You'll Do • Serve as the senior Paid Search lead across assigned accounts, owning channel strategy, investment approach, testing roadmaps, and performance outcomes • Translate brand objectives into actionable paid search strategies aligned to broader omnichannel journeys across HCP and DTC audiences • Guide clients through recommendations, measurement frameworks, optimization decisions, and performance storytelling • Ensure all campaigns meet healthcare compliance standards in partnership with cross-functional teams • Establish best practices for paid search activation, including pacing, optimization, QA, and reporting • Partner with analytics and strategy teams to define KPIs, measurement approaches, and learning agendas • Identify performance drivers and optimization opportunities, adjusting plans to deliver strong results • Lead, mentor, and develop a high-performing Paid Search team, building capability and bench strength • Create scalable processes and playbooks specific to paid search, including governance models and quality standards • Drive strong collaboration across RC Media, ensuring paid search is effectively integrated with strategy, analytics, planning, and creative • Champion innovation across paid search platforms and tools, including AI-driven optimization, automation, and audience strategies • Support new business and organic growth through insight-led paid search strategies • Stay ahead of trends shaping paid search and healthcare media, including privacy changes, platform evolution, and targeting shifts • Explore emerging AI and LLM-driven search environments and integrate new self-serve platforms into the paid search offering What You Bring • 10+ years of experience in performance media within an agency environment, with deep specialization in paid search • Experience supporting pharma, biotech, or life sciences clients, with a strong understanding of regulatory considerations • Expertise in paid search strategy and activation across major platforms • Ability to connect paid search to broader omnichannel strategies • Proven leadership experience managing and developing teams • Strong client presence with the ability to influence and communicate with senior stakeholders • Analytical mindset with the ability to translate data into actionable insights • Experience working cross-functionally with strategy, analytics, and creative teams • Strong organizational skills and ability to operate in a fast-paced, evolving environment Pay Range: $130,000-$200,000 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time. Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here. We believe we can do our best when feeling our best, which is why we've put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com. At Real Chemistry, we believe we're at our best when we're connected. Our Real Hybrid and Regional Teams (Real HART) approach is designed to foster collaboration, learning, innovation, and meaningful relationships while providing flexibility where appropriate. Because our workforce spans multiple countries, regions, and client needs, work arrangements may vary by role and location. Some positions offer hybrid or remote flexibility, while others require regular in-office presence. For example, certain teams and regions, including some of our UK operations, have office-based requirements. Your recruiter will discuss the specific expectations for the role you're pursuing during the interview process and keep you informed throughout the hiring journey. For employees located within a one-hour commute of a Real Chemistry office, we require in-person attendance two days per week, either from a Real Chemistry office or when working onsite with clients. Employees in regions without a nearby office may work remotely and come together throughout the year for collaboration, culture-building, learning, and team connection opportunities. While these guidelines reflect our current workplace model, we understand that everyone's circumstances are unique. If you require additional flexibility, we welcome an open conversation with your recruiter and our HR team to discuss your needs and determine what may be possible.

About Real Chemistry

Real Chemistry is a global health innovation company with a purpose-driven approach to improving lives. The company offers a comprehensive portfolio of services including strategic consulting, medical communications, scientific content development, creative services, and regulatory and medical affairs. Real Chemistry has a diverse client base that includes pharmaceutical, biotechnology, medical device, and consumer health companies. The company has a global presence with offices in North America, Europe, and Asia.
Learn more about Real Chemistry
Size
2,000 employees
Industry

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