Job Description
Job Summary
The candidate will manage the support team in planning and implementation of strategically focused OOH plans, as well as manage Brand Team, Client and Vendor relationships for assigned group of accounts. This is a dynamic opportunity to join a forward thinking agency.
Main Duties and Responsibilities
• 10% - Planning
• 30% - Strategic Thinking
• 10% - Negotiation
• 30% - Supervision
• 20% - Brand Team/Client Management
• Manage OOH strategy team on all phases of planning, buying and post buy processes
• Oversee development/presentation of strategically focused plans and recommendations with sound rationale
• Build and manage strong Brand Team, Vendor and Client relationships
• Participate in strategy development and brainstorming meetings with Brand Teams and Clients
• Work with Brand Team to insure plans are on strategy and meet Client objectives
• Negotiate OOH media buys, and assist Supervisors and Strategists on team in their continued development of negotiation strategies and tactics
• Be an advocate for OOH print production services across brand teams
• Stay current with the evolving landscape and on the advances in technology, innovation, digital OOH area, measurement and research as the industry advances forward
• Participate in new business pitches
Supervisory Responsibilities
• Supervise OOH Supervisors and their respective Strategist teams' day to day workloads, as well as monitor accuracy and professionalism in work produced
Knowledge and Skills Required
• BA/BS Degree
• Minimum of 5 years' experience planning & buying in all OOH media sectors (traditional digital, digital placed, cinema, and experiential formats), with at least 3 years at supervisory level
• Strong negotiation skills across markets and formats
• Solid relationships with all major OOH media vendors
• Excellent written, presentation and verbal communication skills
• Ability to prioritize and organize open items for self and staff
• Ability to integrate and work successfully with various Agency teams, handle multiple projects and meet tight deadlines under pressure
• Strong analytical and quantitative skills, including math proficiency
• Demonstrate strategic thinking and problem solving abilities
• Strong understanding of basic media planning terms and concepts such as GRPs, ROI, reach and frequency
• Expert understanding of TAB OOH Measurement methodology, and high comfort level with utilizing as part of planning process
Certificates, licenses and registrations
N/A
Physical Activity and Work Environment
N/A
Salary Range: $2,692.31 to $3,076.92 a week. A successful applicant's actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.
Base Pay
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
