Go to Market Manager

talentpluto

$85K — $140K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Experience in outbound sales or early-stage GTM roles
  • Strong ability to operate both strategically and tactically
  • Comfortable with high-volume outreach, especially cold calling
  • High intellectual curiosity to understand complex products
  • Strong communication skills to engage senior stakeholders
  • Motivated self-starter eager to build in an early-stage environment
  • Interest in finance and CFO-facing products is a plus

Responsibilities

  • Own outbound pipeline generation using cold calling, email, and LinkedIn
  • Collaborate with leadership to design the GTM strategy
  • Build and optimize outbound systems and workflows
  • Identify target accounts within finance and accounting organizations
  • Engage and qualify senior stakeholders like CFOs
  • Work with GTM engineering to utilize tools and automation
  • Continuously test and iterate messaging and targeting
  • Provide market feedback for product positioning

Benefits

  • Direct exposure to leadership and influential role in company growth
  • Opportunity to construct the GTM function from the ground up
  • Pathway to leadership or closing roles as the team evolves
  • Engagement with high deal sizes ($100K+ ACV) early in your career
  • Involvement in an early-stage environment with ownership opportunities
Full Job Description
Go-To-Market (GTM) Manager

Location: New York, NY (in-person, flexible)
Compensation: Competitive base ($85K-$140K depending on experience) + variable + equity

About the Role

Our partner is hiring a GTM Manager to help build and scale their outbound growth engine from the ground up. This is an early, high-impact role working directly with the CEO and founding sales lead to define how the company generates pipeline and brings its product to market.

This is not a traditional SDR or marketing role. You'll operate across both strategy and execution - owning outbound, testing messaging, building systems, and helping establish a repeatable motion as the company scales.

What You'll Do
  • Own outbound pipeline generation across cold calling, email, and LinkedIn
  • Work closely with leadership to design and refine the company's GTM strategy
  • Build and optimize outbound systems, workflows, and messaging from scratch
  • Identify and prioritize target accounts within finance and accounting organizations
  • Engage and qualify senior stakeholders (CFOs, finance leaders)
  • Partner with GTM engineering to leverage tools and automation for scale
  • Continuously test and iterate on messaging, channels, and targeting
  • Provide market feedback to inform product positioning and sales strategy
  • Help lay the foundation for the future outbound / SDR function


What We're Looking For
  • Experience in outbound sales, SDR/BDR, or early-stage GTM roles
  • Strong ability to operate both strategically and tactically
  • Comfortable with high-volume outreach, especially cold calling
  • High intellectual curiosity and ability to understand complex products
  • Strong communication skills and ability to engage senior stakeholders
  • Highly motivated, self-starter with a desire to build in an early-stage environment
  • Interest in or exposure to finance, accounting, or CFO-facing products is a plus


Why This Role
  • Direct exposure to leadership and influence on company growth
  • Opportunity to build a GTM function from 01
  • Clear path to leadership or closing roles as the team scales
  • High deal sizes ($100K+ ACV) and enterprise exposure early in your career
  • Early-stage environment with real ownership and upside

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