Go-to-Market Lead

Emora Health

$125K — $150K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-7 years in management consulting, banking, investing, or a growth role at a high-growth startup
  • Strong record in sales or GTM leadership, with experience in healthcare or field-based sales
  • Proven experience in managing teams against quota-driven targets
  • Comfortable with ambiguity, skilled in creating structure and processes
  • Excellent communicator with a talent for building trust quickly
  • Data-driven approach to pipeline management and decision-making
  • Passion for improving access to mental health care for families
  • Willingness to play a key role in shaping company strategy and growth

Responsibilities

  • Design and implement Emora's field GTM strategy from scratch
  • Recruit and lead a high-performing sales and partnership team
  • Build a national pipeline of prospective partners in healthcare and education
  • Launch new markets and assess new sales channels personally
  • Establish and meet aggressive growth targets tied to referrals and admissions
  • Execute rapid testing of non-paid growth channels, learn, and scale
  • Act as the company's spokesperson at events and meetings with stakeholders
  • Collaborate with clinical and executive leadership for optimal partner and patient experiences
  • Develop robust reporting and forecasting infrastructure for scaling operations

Benefits

  • Opportunity to lead a transformative initiative in pediatric healthcare
  • Work with a mission-driven team focused on expanding mental health access
  • Be part of a high-growth startup environment
  • Chance to shape a new category in the health and wellness space
  • Competitive benefits package and career growth opportunities
Full Job Description
About the role

We're hiring our first GTM Lead to build the growth engine that gets us there: a nationwide, on-the-ground sales and partnerships organization that puts Emora in the room with the pediatricians, health systems, schools, and community organizations who refer families to us every day. This is not a maintenance role. This is a build, own-the-outcome, define-the-playbook leadership role for someone who wants to create something category-defining.

You'll be the architect and leader of Emora's non-paid growth strategy - the channels that don't run through a marketing budget, but through sales motions, relationships, and boots on the ground. You will build and lead an ambitious team tasked with aggressive targets, launch and test new channels quickly, and become Emora's go-to point person as we grow more deeply in existing markets and scale into new markets across the country.

Concretely, you will own:
  • Field sales to pediatricians and health systems - building and scaling regional teams that create trusted, high-volume referral relationships in every market we operate in
  • Broader organizational channels - schools, community organizations, digital mediums, and other partners who reach families every day
  • The channel strategy itself - rapidly testing new go-to-market motions, doubling down on what works, and killing what doesn't
  • A high-performing, high-accountability team culture - hiring, coaching, and holding an ambitious team to ambitious numbers
  • Emora's presence and reputation in the field - you'll be a trusted, well-spoken face of the company as we grow into the nation's most trusted network for family behavioral health


What you'll do
  • Design and stand up Emora's field GTM strategy from the ground up - team structure, territory design, targets, and playbook
  • Recruit, hire, and lead a team of regional sales and partnership professionals across our markets, setting an ambitious bar for performance and culture
  • Build and manage a national pipeline of pediatric practices, health systems, schools, universities, and community organizations
  • Personally launch new markets and prove new channels before scaling them across the team
  • Set and own aggressive, measurable growth targets tied to referrals, admissions, and partner acquisition - and build the systems to track and hit them
  • Test new non-paid growth channels quickly - run tight experiments, learn fast, and scale what's working
  • Represent Emora Health at conferences, community events, and in direct meetings with providers and health system leaders - as a credible, energizing spokesperson for our mission
  • Partner closely with clinical, operations, and executive leadership to ensure the field organization is set up to deliver an exceptional partner and patient experience
  • Build the reporting, forecasting, and pipeline infrastructure that lets Emora scale this motion with precision as we grow


Who you are
  • 4-7 years of experience spanning management consulting, banking or investing, and/or an early operating role (Growth, GTM, Sales) at a high-growth startup
  • A proven sales or GTM leader with a track record of building and scaling teams from the ground up, ideally in healthcare, technology, or another field-sales-driven industry
  • Experienced managing and coaching a team against ambitious, quota-driven targets - and consistently exceeding them
  • A builder at heart: energized by ambiguity, comfortable creating structure and process where none exists yet
  • A magnetic, credible communicator who can walk into a pediatrician's office or a health system boardroom and earn trust immediately
  • Data-driven - you build pipelines and forecasts you trust, and you make fast decisions based on what the numbers tell you
  • Deeply mission-driven - genuinely energized by expanding access to mental health care for kids, teens, and families
  • Excited to be an early, senior leader at a fast-growing venture-backed company - and to help shape not just a channel, but a category

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