Go To Market (GTM) Engineer

Kazoo

$90K — $120K *
US-AnywhereRemote in Canada
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-6 years in B2B SaaS RevOps or Marketing Ops
  • Mastery of Salesforce and HubSpot
  • Proficiency in no-code/low-code automation
  • Ability to write scripts or maintain API integrations
  • Strong analytical mindset for data interpretation
  • Excellent communication skills between technical and non-technical teams
  • Detail-oriented with a focus on operational rigor

Responsibilities

  • Own integration between HubSpot and Salesforce
  • Design automated lead management workflows
  • Create systems for high-performing SEO topic identification
  • Build automated outbound campaigns for targeted accounts
  • Leverage AI and no-code tools for faster execution
  • Deploy systems to monitor buying triggers and churn risks
  • Maintain CRM data accuracy through automation
  • Prepare accurate dashboards connecting marketing and sales performance
  • Collaborate on innovative GTM processes

Benefits

  • Encouraged diverse backgrounds and experiences
  • Collaborative and inclusive work culture
  • Opportunities for personal and professional growth
  • Visibility and influence across the revenue organization
Full Job Description
Overview of the Role

WorkTango's Employee Experience platform helps employees feel heard, valued, and recognized. As we scale, we are hiring a GTM Engineer to architect the next phase of our GTM engine: smarter systems, connected data, and automation that enables our teams to operate with greater speed and precision.

This cross-functional role blends technical execution with strategic ownership. You will work across Marketing, Sales, and Customer Success to design net-new systems, integrate tools, and operationalize AI-first programs at scale. Reporting to the Marketing Director with a dotted line to the CSO, you will have visibility and influence across the entire revenue organization.

The Awesome Stuff You'll Do in This Role
  • The Tech Stack Architect: Own the integration between HubSpot and Salesforce, ensuring data consistency and a "single source of truth" from lead capture to deal close.
  • Lead Management Mastery: Design automated workflows for nurturing, routing, and scoring to ensure zero lead leakage and near-instant response times.
  • Content & SEO Engineering: Architect automated systems to identify high-performing SEO topics and flag existing content for ICP/Persona updates.
  • ABM & Outbound Engines: Build "lights-out" outbound campaigns by researching, enriching, and pushing target account lists into multi-channel sequences automatically.
  • AI-First Execution: Leverage AI and no-code tools (like Clay or n8n) to eliminate manual research and collapse the time between idea and execution.
  • Signal Monitoring: Deploy systems to monitor our TAM, SAM, and SOM for real-time buying triggers or churn risks (using signals from G2, website, and product usage).
  • The Data Custodian: Maintain a spotless CRM through automated enrichment and hygiene processes.
  • Full-Funnel Reporting: Build "boring because they're so accurate" dashboards that connect marketing campaigns to sales outcomes and pipeline velocity.
  • Innovation Lab: Collaborate with GTM leaders to brainstorm experiments and engineer them into repeatable, documented processes.


What You'll Need to Be Successful in This Role
  • Experience: 4-6 years in B2B SaaS RevOps or Marketing Ops. You have a track record of connecting tools to directly improve pipeline.
  • The Stack: Technical mastery of CRM (Salesforce) and Marketing Automation (HubSpot).
  • Technical Skills: Proficiency in no-code/low-code automation. You are comfortable writing scripts (Python, etc.) or custom API integrations when a "pre-built" solution isn't enough.
  • Analytical Mindset: You don't just build systems to collect data; you interpret that data to test hypotheses and guide the next strategic move.
  • Ability to turn "marketing speak" into technical specs and communicate clearly with stakeholders across Sales, Marketing, and Success.
  • Operational Rigor: You believe in documentation, QA checks, and change logs. Nothing breaks without you noticing first.
  • You stay on the cutting edge of GTM tech and are constantly asking, "How can we do this faster or better?"

Bonus Points (Nice to Have)
  • Experience with Clay, n8n, or Agentic AI workflows.
  • Familiarity with ABM tools (6sense, Demandbase) or Sales Engagement platforms (Outreach, Apollo).
  • Advanced RevOps knowledge (multi-touch attribution, predictive scoring).
  • Background in HR Tech or the Employee Experience space.


If you've reached this point in the job description and feel you're still not sure if you should apply... Just do it! You may not have 100% of all those bullets listed above - and that's okay! We know there are no perfect applicants. If you're feeling like you're not going to fit in with our teams - that's not okay. One of our company values is "Work Together, Tango Together" - we believe in a diverse experience that allows us to build off the momentum of each other, so however you identity and whatever background you bring with you, we strongly encourage you to submit your application if this is a role you can be passionate about doing every day!

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