General Motors

GMI Customer Research Sr. Analyst

General Motors • $90K — $120K *
Warren, MI 48089Hybrid
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or a related field.
  • 5+ years of experience in consumer research or related fields.
  • Demonstrated ability to lead research projects independently.
  • Strong capabilities in quantitative and qualitative research design.
  • Experience with advanced analytical techniques relevant to business needs.
  • Ability to convert complex business challenges into structured solutions.
  • Proven capacity to influence stakeholders with data-backed recommendations.

Responsibilities

  • Lead delivery of primary and secondary research projects for GM International.
  • Independently design complex quantitative and qualitative research.
  • Develop research instruments across various topics.
  • Manage multiple complex projects with a high-quality delivery.
  • Analyze diverse data sources to uncover strategic insights.
  • Translate findings into actionable recommendations for key stakeholders.
  • Create executive-ready presentations that simplify complex issues.

Benefits

  • Hybrid work model with at least three in-office days per week.
  • Opportunities for professional development in a dynamic industry.
  • Collaboration with global teams across various markets.
Full Job Description
Job Description
The Role

The Senior Market Research Analyst for GM International plays a critical role in leading customer research and insight generation across International markets, including South America, South Korea, the Middle East, Mexico, and Canada. This position is accountable for delivery of research and insights, from study design through analysis and recommendation development.

The role is expected to operate with minimal oversight, navigate complex and ambiguous business questions. Beyond reporting findings, the analyst translates data, market research, trends, and market signals into clear, data-backed recommendations that drive alignment and influence decisions related to product development, positioning, communication, technologies, and local market strategy.

What You'll Do
  • The Senior Market Research Analyst role is expected to operate independently, proactively understand risks, and propose actions.
  • Lead delivery of primary and secondary research projects for GM International, including understanding research objectives, methodology selection, fieldwork oversight, analysis, synthesis and recommendations.
  • Independently design and execute complex quantitative and qualitative research using the appropriate methodologies, tools, and suppliers.
  • Develop research instruments, including questionnaires, discussion guides, and analysis frameworks, across a wide range of global and local business topics.
  • Manage multiple complex, multi-stakeholder projects simultaneously, proactively identifying risks, adjusting approach as needed, and ensuring high-quality delivery on time.
  • Analyze and integrate primary research, internal business data, external market data, and secondary sources to uncover strategic insights and business implications.
  • Translate findings into clear, actionable, data-backed recommendations that drive alignment and influence decisions across product, marketing, digital, and business teams.
  • Create compelling narratives and executive-ready presentations that simplify complex issues, strengthen understanding, and guide actions and decisions.
  • Partner effectively with cross-functional and cross-regional stakeholders to clarify objectives, challenge assumptions, and align on decisions and next steps.
  • Maintain strong relationships with research suppliers and oversee project execution, logistics, quality, and deliverables.
  • Contribute to continuous improvement by identifying opportunities to improve research methods, tools, and workflows, including the use of AI-enabled approaches where appropriate.

Required Qualifications
  • Bachelor's degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or a related field.
  • 5+ years of experience in consumer research, insights, analytics, strategic planning, or marketing.
  • Demonstrated ability to independently lead research and insight projects with minimal oversight.
  • Strong quantitative and qualitative research design capabilities, including survey design, interview and discussion guide development, sampling approaches, and methodology selection.
  • Experience with advanced analytical techniques such as regression, factor and cluster analysis, MaxDiff, conjoint, and pricing methods as relevant to the business need.
  • Ability to work through complex, ambiguous, and novel business problems and convert them into structured, data-driven solutions.
  • Proven ability to influence stakeholders and drive alignment through clear, evidence-based recommendations, not just present findings.
  • Strong project management skills, including the ability to manage multiple deliverables, anticipate risks, remove blockers, and maintain momentum across stakeholders.
  • Excellent communication and storytelling skills, with the ability to tailor messages to technical, business, and leadership audiences.
  • Proficiency in Word, PowerPoint, and Excel.
  • Ability to combine survey data with behavioral, digital, CRM, social, or secondary data sources to generate richer insights.
  • Experience using AI-enabled platforms or large language model tools to support research design, open-end coding, transcript summarization, literature review, insight mining, concept evaluation, or synthesis of large information sets.
  • Ability to apply AI responsibly by validating outputs, checking for bias or hallucination, protecting confidential data, and using human judgment to ensure research quality.
  • Comfort experimenting with emerging AI research workflows that improve speed, consistency, and actionability without compromising methodological rigor.

Preferred Qualifications
  • Master's degree in Marketing Research, Analytics, Behavioral Sciences, Statistics, or a related field.
  • Advanced expertise in quantitative and qualitative methodologies such as conjoint, MaxDiff, segmentation, ethnography, pricing, and advanced text analytics.
  • Experience using AI or advanced analytics to improve research efficiency, insight generation, and business impact.
  • Familiarity with global automotive market dynamics, consumer behavior, and competitive intelligence.
  • Experience coaching peers, sharing best practices, or helping elevate research quality across a broader team.
  • Strong analytical skills, including experience working with raw data, cross-tabs, segmentation, trend analysis, and synthesizing multiple sources into clear business implications.
  • Proficiency in research and analytics tools such as SPSS, Q, R, or equivalent software used to analyze, visualize, and communicate findings.


If you're passionate about consumer research in the automotive industry, apply now and help shape the future of our International Operations!
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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