Job Description SummaryThe Product Marketing Manager for Surgery serves as the vital bridge between product development and commercial success, translating product capabilities into compelling market messaging and customer value propositions. This role collaborates closely with Product Management, Sales, Marketing Communications, and Clinical Strategy teams to develop and execute strategic marketing plans that drive ultrasound product adoption, market penetration, and revenue growth. The Product Marketing Manager owns the positioning, market forecasting, messaging, and go-to-market strategy for assigned Surgery products, ensuring they effectively address customer needs and differentiate from competitive offerings.
This role is ideally based out of Salt Lake City, UT.
Job DescriptionRoles and ResponsibilitiesProduct Positioning & Messaging- Develop distinctive product positioning that clearly articulates value to different customer segments
- Create compelling messaging frameworks that highlight clinical benefits, workflow improvements, and economic value
- Ensure consistent positioning across all customer touchpoints and marketing materials
- Adapt core messaging for regional markets while maintaining global brand consistency
- Design and manage New Product Introductions at global events (internally & externally) & support major regional events
Go-to-Market Strategy- Design comprehensive go-to-market strategies for new product launches and major releases
- Coordinate cross-functional launch activities including training, events, and marketing campaigns
- Develop launch timelines and success metrics to measure effectiveness
- Partner with regional marketing teams to adapt strategies for local market conditions
- Partner with clinical and product teams to support product claims and evidence generation strategies
- Drive global commercialization strategies while partnering with regional teams to address local market needs and competitive dynamics
Sales Enablement- Create impactful sales tools and training together with Product Management that enable effective product positioning and competitive differentiation
- Develop detailed competitive battlecards with effective response strategies
- Deliver product training to sales teams that emphasizes customer value and clinical applications
- Support high-value customer engagements and strategic sales opportunities
Market Intelligence & Market Forecasting - Continuously monitor market trends, customer needs, and competitive landscape
- Gather and analyze voice-of-customer feedback to refine positioning and messaging
- Provide market insights to Product Management to inform product roadmap decisions
- Develop market opportunity assessment, forecast, and business projects to support product and marketing planning
Content Development- Create compelling content and campaigns for various channels including websites, collateral, presentations, and digital platforms
- Develop clinical case studies that demonstrate product value in real-world settings
- Collaborate with clinical teams on educational content that drives adoption of advanced applications
- Ensure technical accuracy while communicating benefits in customer-centric language
Customer Advocacy- Develop customer success stories highlighting clinical, operational, and financial outcomes
- Support clinical presentations and publications that validate product benefits
Performance Measurement- Establish key performance indicators for marketing initiatives
- Analyze marketing campaign effectiveness and return on investment
- Provide regular reporting on marketing activities and their impact on sales performance
- Recommend strategic adjustments based on performance data and market feedback
Required Qualifications- Bachelor's degree from an accredited university or college (or a high school diploma / GED with at least 6 years of experience in Job Family Group(s)/Function(s)).
- Willingness and ability to travel domestically and internationally up to 25% to support business operations, customer engagements, and product launch initiatives.
- Ideally, the candidate must reside in Salt Lake City. UT.
Desired Characteristics- MBA or advanced degree preferred.
- 6+ years of product marketing experience, preferably in medical devices or healthcare technology.
- Demonstrated success launching and marketing complex technology products.
- Experience with diagnostic imaging technology, medical device marketing regulations, and healthcare market dynamics.
- Effective communicator and presenter with a proven ability to influence and align diverse stakeholders.
- Strategic and collaborative professional who combines big-picture thinking with hands-on execution, using data-driven insights and creative problem-solving to drive results.
We will not sponsor individuals for employment visas, now or in the future, for this job opening.For U.S. based positions only, the pay range for this position is $116,000.00-$174,000.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.
Relocation Assistance Provided: No
Application Deadline: September 18, 2026
