Caterpillar, Inc

Global Product Marketing Consultant – Grade Technology & VisionLink™ Solutions

Caterpillar, Inc$147K — $221K *
Cary, NC 27513In-Person
Technical Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in marketing, business or related field, or equivalent experience in manufacturing, construction technology or heavy equipment.
  • Experience developing and executing go-to-market strategies in construction, technology or heavy equipment industries.
  • Global business experience, adept at navigating diverse markets and cultural considerations.
  • Strong strategic thinking skills to align business plans with company objectives.
  • Proven ability to manage relationships with internal partners and external stakeholders.
  • Ability to learn and communicate technical solutions related to Grade technologies.
  • Customer-facing experience, capable of understanding challenges and positioning solutions.

Responsibilities

  • Develop and execute the global go-to-market strategy for Grade & VisionLink solutions.
  • Lead global launch and commercialization planning for the Grade portfolio.
  • Partner with enterprise stakeholders, dealers and field teams to drive adoption and commercial growth.
  • Use customer feedback and market research to refine go-to-market strategies.
  • Develop and deliver training that connects Grade technology to customer productivity outcomes.
  • Act as a subject matter expert for Grade solutions during technical discussions.
  • Collaborate with the VisionLink™ go-to-market lead to support customer productivity improvements.

Benefits

  • Medical, dental, and vision benefits
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)
  • 401(k) savings plans
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (FSAs)
  • Health Lifestyle Programs
  • Employee Assistance Program
  • Voluntary Benefits and Employee Discounts
  • Career Development
  • Incentive bonus
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement
Full Job Description

Career Area:

Sales

Job Description:

Role Summary: 

As a Global Product Marketing Consultant at Caterpillar Inc., you will develop and execute the global go-to-market strategy for technology-enabled Grade solutions, with a focus on expanding Grade adoption across the equipment portfolio. In this role, you will help integrate Grade technology at the machine point of sale, support solutions for the current customer population, and enable customers to maximize productivity and value through tools such as VisionLink™. You will partner across the enterprise, with dealers, and with field teams to drive commercial growth, strengthen customer engagement, and bring innovative construction technology solutions to market. 

  

What You Will Do (Job Duties): 

  • Develop and execute the global go-to-market strategy for Grade & VisionLink solutions, including integration at machine point of sale and adoption across the current customer base. 

  • Lead global launch and commercialization planning for the Grade portfolio, including awareness, marketing, transactions, installation/upgrade pathways, dealer quoting integration and sales funnel support. 

  • Partner across the enterprise, with dealers and with field teams to drive adoption, utilization and commercial growth. 

  • Use customer feedback, market research and competitive insights to identify needs, shape pricing and merchandising recommendations, and refine go-to-market strategies. 

  • Develop and deliver training for field teams and dealers that connects Grade technology to customer challenges and jobsite productivity outcomes. 

  • Serve as a subject matter expert for Grade solutions, supporting technical discussions with customers, dealers and product partners. 

  • Collaborate with the VisionLink™ go-to-market lead to help customers adopt VisionLink™ and proactively improve site productivity. 

What You Will Have (Core Skills): 

  • Customer Focus: Builds strategies and solutions around customer needs, using market insight and customer feedback to improve adoption, satisfaction and business outcomes. 

  • Industry Knowledge: Applies strong understanding of construction technology, heavy equipment markets, competitive trends and customer needs to shape effective go-to-market strategies. 

  • Decision Making and Critical Thinking: Analyzes complex business opportunities, evaluates options with key stakeholders and makes informed decisions that support growth and execution. 

  • Effective Communications: Communicates clearly across global teams, dealers, customers and senior stakeholders, tailoring messages to influence alignment and action. 

  • Relationship Management: Builds and maintains trusted relationships with dealers, customers, internal partners and technology teams to support long-term success. 

  • Value Selling: Connects technology solutions to customer challenges by clearly articulating value, productivity impact and business benefits. 

Top Candidates Will Also Have: 

  • Bachelor’s degree in marketing, business or a related field, or equivalent progressive experience in manufacturing, construction technology or heavy equipment. 

  • Experience developing and executing go-to-market strategies, preferably within the construction, technology or heavy equipment industries. 

  • Global business experience, with the ability to navigate diverse markets, customer needs and cultural considerations. 

  • Strong strategic thinking skills, with the ability to align business plans to company objectives and drive scalable growth. 

  • Experience managing relationships with internal partners, dealers, suppliers or other key stakeholders to support business results. 

  • Ability to learn, demonstrate and communicate technical solutions, including Grade technologies, to customers, dealers and internal teams. 

  • Proven customer-facing and dealer-facing experience, with the ability to understand challenges and position solutions that create value. 

  • Strong leadership, collaboration and communication skills, with the ability to influence across teams and business units. 

Additional Info

  • Up to 35% international and domestic travel will be expected to maintain customer/dealer relationships.

  • Relocation may be available to those who qualify.

  • Primary location: Peoria, IL.  Secondary locations: Dallas, TX. 

  • ISE assignments are not available. 

  • Visa sponsorship is not available. 

 

 

Summary Pay Range:

$147,760.00 - $221,640.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. 

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

  • Medical, dental, and vision benefits*

  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

  • 401(k) savings plans*

  • Health Savings Account (HSA)*

  • Flexible Spending Accounts (FSAs)*

  • Health Lifestyle Programs*

  • Employee Assistance Program*

  • Voluntary Benefits and Employee Discounts*

  • Career Development*

  • Incentive bonus*

  • Disability benefits

  • Life Insurance

  • Parental leave

  • Adoption benefits

  • Tuition Reimbursement

       

* These benefits also apply to part-time employees

 

 

 

 

 

 

 

 

Posting Dates:

July 20, 2026 - August 4, 2026

About Caterpillar, Inc

Progress Rail Services Corporation, a Caterpillar company, is one of the largest integrated and diversified suppliers of railroad and transit system products and services worldwide. Since its acquisition by Caterpillar Inc. in 2006, Progress Rail has used the Caterpillar international footprint to gain quick and widespread notice and approval across the globe. Product technology, reliability and durability, along with legendary aftermarket parts and service support, have been their keys to success. Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines and industrial gas turbines. The technology and world reach of Caterpillar, combined with the service standard and historical reliability of Progress Rail, ensures their products and services make a growing impact on the world rail industry. With their acquisition of Electro-Motive Diesel (EMD), Progress Rail is the world's largest builder of diesel-electric locomotives for all commercial railroad applications including freight, intercity passenger, commuter, switching, industrial and mining. EMD is also a global provider of diesel power engines for marine propulsion, offshore and land based oil well drilling rigs and stationary power generation. Electro-Motive is the only diesel engine manufacturer of its size to have produced more than 70,000 engines. This success stems from product reliability, serviceability, load acceptance capability, low operating costs and ease of maintenance with standardized components.

Caterpillar, Inc. Careers

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Make a great first impression. Prepare for your interview at Caterpillar by reviewing common questions and practicing your responses. Tailor your resume to highlight the experiences and skills that make you the ideal candidate for the position you are applying for. At Caterpillar, Inc., every role offers the chance to make an impact. Come be a part of our team and drive the future of our global industries. Your career at Caterpillar is not just about what you'll accomplish, but how you'll grow and the innovation you'll lead. Join us and build a career that matters.
Learn more about Caterpillar, Inc
Size
107,700 employees
Market Cap
$125.3 billion
Industry
Net Income
$2.9 billion
Founded
1925
5 Year Trend
+5.8%
Revenue
$41.7 billion
NASDAQ

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