Google

Global Product Activation Manager, YouTube Shopping

Google$124K — $177K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in go-to-market, business strategy, corporate planning, product marketing, category management, program management, or consulting.
  • Experience in the e-commerce industry (preferred).
  • Strong verbal and written communication skills with presentation expertise.
  • Excellent spreadsheet modeling skills and analytical capabilities.
  • Distinctive problem-solving and business judgment, including proficiency in SQL.

Responsibilities

  • Drive business strategy for YouTube Shopping involving users, merchants, and creators.
  • Analyze competitive go-to-market strategies to develop robust plans.
  • Advance operational excellence by tracking objectives and managing key programs.
  • Define and shape go-to-market plans, execution, and quarterly forecasting.
  • Collaborate with Regional GTM and Product Management teams to enhance business outcomes and product adoption.

Benefits

  • Access to comprehensive benefits package through Google.
  • Incentive structure including a target bonus and equity participation.
Full Job Description
info_outline
X Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Bruno, CA, USA; New York, NY, USA.

Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in go-to-market, business strategy, corporate planning, product marketing, category management, program management, or consulting.

Preferred qualifications:
  • Experience in the e-commerce industry.
  • Project management experience in a fast-paced, self-starting environment.
  • Ability to communicate (verbally, orally) and influence effectively, including strong presentation skills and experience presenting to senior audiences.
  • Excellent spreadsheet modeling and presentation skills.
  • Distinctive problem-solving and analytical skills and impeccable business judgment.
  • Strong business sense with strategic thinking and distinctive problem-solving and analytical skills (eg: SQL).


About the job
The YouTube Business Product Activation Team is responsible for bringing products to market and market to product. The team works closely with both business and product leaders to scale adoption of YouTube products across the partner and creator ecosystem.

The core capabilities of the team include: designing go-to-market strategies, identifying and prioritizing product activation opportunities across the business, ensuring launch readiness, defining and driving execution on product activation across segments, understanding needs of partners and creators to provide Product teams with market feedback and prioritization to shape product roadmaps, developing content strategy, collecting and synthesizing user feedback, and tracking performance.

Video commerce is revolutionizing the way that people decide what to buy. As a part of the YouTube Shopping team, you will be at the forefront of this shift, connecting viewers to products they'll love through the creators that they trust as shopping is one of YouTube's top priorities and represents a systemic shift in the platform: giving creators new ways to monetize, viewers a new way to engage with the creators they love, and retailers a new sales channel to build their businesses.

And, it's working: People watch over 30 billion hours of shopping-related videos on YouTube in a year. You will partner with global retailers, brands, and e-commerce platforms.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $124000 - $177000 (USD) 15% bonus target equity benefits

Learn more about benefits at Google .

Responsibilities
  • Drive hypothesis-driven business strategy for YouTube Shopping across users, merchants and creators.
  • Analyze competitive GTM strategies and build robust GTM plans across shopping's business models.
  • Advance operational excellence, including setting and tracking Objectives and Key Results (OKRs) and driving annual business planning, while owning program management and tracking for key programs.
  • Define and shape GTM plans, execute CommDocs, lead experiments/Trusted Tester programs, quarterly forecasting.
  • Partner seamlessly with Regional GTM team and the Product Management team to drive business outcomes and product adoption goals, while also leading cross-functional projects working with broad stakeholder set.


About Google

Google is a multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search engine, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. The company has grown tremendously since then and has become one of the most valuable companies in the world. Google's mission is to organize the world's information and make it universally accessible and useful.
Learn more about Google
Size
156,500 employees
Market Cap
$1,115.4 billion
Industry
Net Income
$40.2 billion
Founded
1998
5 Year Trend
+23.3%
Revenue
$182.5 billion
NASDAQ

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