Global Marketing Automation Senior Analyst

United Parcel Service of America, Inc. • $85K — $110K *
Atlanta, GA 30349In-Person
Business Services
Less than 5 years of experience
2 weeks ago
Job Overview by Ladders

Qualifications

  • Expertise in marketing automation strategies and technology management, specifically around compliance and data integrity.
  • Experience with marketing automation platforms like Marketo, Salesforce Marketing Cloud, Eloqua, HubSpot, or similar tools.
  • Strong analytical skills to interpret and derive insights from large, complex data sets.
  • Bachelor's degree or equivalent in a relevant field.
  • Familiarity with SQL, Python, and Databricks as preferred technical skills.

Responsibilities

  • Collaborate on the design and development of advanced marketing automation initiatives.
  • Direct vendor relationships to optimize campaign impact and ROI.
  • Evaluate and recommend optimizations for ongoing marketing campaigns based on performance data.
  • Hands-on technical execution of marketing automation campaigns globally, utilizing a range of technologies and data sources.
  • Contribute to data management and technology implementation to enhance campaign effectiveness.
  • Act as a subject matter expert, providing training and support for best practices in marketing automation.
  • Measure and analyze campaign outcomes to inform future strategies.

Benefits

  • Opportunities for professional development and continuing education.
  • Collaborative international work environment with diverse teams.
  • Chance to influence global marketing strategies at a prestigious organization.
  • Access to advanced marketing technologies and resources for career growth.
Full Job Description
Job Description:

JOB SUMMARY
The Global Marketing Automation Senior Analyst is responsible for the hand-on technical development, execution, reporting, analysis, and optimization of data-driven marketing automation strategies, programs, technologies, and data at scale, globally. He/She collaborates with internal and external teams around the world on campaign strategy, campaign and automation requirements, audience strategy, data strategy, data signal development, data activation, data synchronization, and data integrity. He/She creates all aspects of campaigns using marketing automation technologies and data. He/She is accountable for compliant execution to protect the organization against risk of significant financial penalties that can be assessed for regulatory violations. He/She also supports the ongoing management of the marketing automation system and related components.

RESPONSIBILITIES
• Collaborates on the Strategic Design and Development of Advanced Marketing Automation Initiatives
  • Provides subject matter expertise on marketing automation strategies and how they can be best utilized to achieve business goals, promote desired customer engagement, and generate revenue through a data-driven, multi-channel, sustained campaign approach.
  • Possesses acumen required to navigate and leverage customer data, technology platforms, and growth marketing processes to compliantly achieve campaign objectives.
  • Facilitates data-driven strategy, agile execution, and optimization through collaboration with cross-functional teams of internal and external parties (including agency partners and technology providers).
  • Evaluates campaign effectiveness and makes ongoing, proactive recommendations regarding areas of optimization and ongoing evolution.
  • Effectively directs vendors, deriving maximum value from the investment to meet or exceed business objectives.
  • Monitors marketing automation best practices through external benchmarking, conferences/webinars, etc. to influence internal policy development, strategy development, implementation, and execution.
  • Strategic, Creative, Data, and Technical Execution of Data-Driven Marketing Automation Campaign Deliverables
  • Provides guidance to evaluate alternatives, help determine campaign impact, recommend courses of action, and design and implement technical and non-technical solutions to meet business objectives.
  • Collaborates with cross-functional teams to gain alignment on audience strategy; campaign strategy; journey strategy; messaging strategy; campaign, audience, data, and automation requirements; creative; and measurement plan for each assigned campaign.
  • Conducts large-scale analysis, derives insights, and makes data-driven recommendations.
  • Handles the hands-on technical creation of all aspects of marketing automation campaigns, globally, leveraging UPS's marketing automation tools, Databricks, and other technologies and data sources. This includes highly personalized and customized email, landing page, form, and sales alert assets; workflow logic and automation; custom scripting; audience creation and segmentation; automated scoring; automated data routing; email and data privacy compliance; thorough campaign QA and testing; campaign approval and deployment; and reporting/dashboards.
  • Measures, analyzes, reports on, and makes optimization recommendations to evaluate effectiveness.
  • Troubleshoots and resolves technical and other campaign issues.
  • Identifies and implements solutions to increase efficiency and reduce compliance risk.
  • Ensures realistic timelines, including milestones and dependencies, have been established and proactively anticipates and overcomes program challenges.
  • Continually evaluates project and deliverable status to ensure scope remains in-tact and project is completed on time and within budget.
  • Creates and delivers presentations to leadership and stakeholders.

• Contributes to Development, Implementation, Configuration, Integration, and Management of Technologies and Data for Marketing Automation Campaigns
  • Creates and maintains creative templates, program templates, segmentations, and data management campaigns/workflows within marketing automation tools for use in campaigns.
  • Contributes to the health, cleanliness, and integrity of data used by marketing automation tools, UPS Contact Preference Center, UPS Customer Data Platform, and other UPS systems and databases.
  • Contributes to the development, testing, and activation of strategic data signals and pipelines synching data between systems.
  • Adopts and advances marketing automation solutions and processes to improve efficiency and reduce compliance risk.
  • Serves as Marketing Automation Center of Excellence subject matter expert, providing training and guidance related to best practices, compliance, data, and technology to users of the marketing automation tools, other UPS groups deploying marketing emails globally, and other stakeholders.
  • May contribute to the implementation, configuration, integration, management, and troubleshooting, and optimization of multiple technologies used for global marketing automation.


QUALIFICATIONS
  • Knowledge of marketing automation strategies and best practices, technology platform integration and management, and email and data privacy compliance expertise
  • Experience working in or directly with marketing automation tools or an email service provider: Marketo (preferred), Salesforce Marketing Cloud, Eloqua, HubSpot, Acoustic Connect, etc.
  • Strong data and analytical skills, including the ability to query, analyze, derive insights, and make recommendations from large data sets (millions of records) from multiple data sources
  • Bachelor's degree (or internationally comparable degree)


Preferences:
  • Expertise in Microsoft SQL, Python, Databricks
  • Experience with HTML, CSS, JavaScript, Adobe Analytics, and website content management
  • Experience with APIs and hands-on experience with Postm


The position is based in Atlanta, Georgia and will require commuting to the office. Employer will not sponsor a visa for this position. Candidates must be currently in the same geographic location or willing to relocate independently.

Job Grade- 20G

Last day to apply internally: 7/10/26 @ 11:59pm EST

Employee Type:
Permanent

About United Parcel Service of America, Inc.

United Parcel Service of America, Inc. Careers

There has never been a better time to join the global team at United Parcel Service of America, Inc. (UPS)—a leader in logistics and package delivery services.

Work You’ll Do

Join UPS’s industry-leading team to help drive innovation and operational excellence across one of the world’s most essential service networks. Transform logistics and global commerce with the best minds at UPS, leveraging cutting-edge technology and deep industry expertise. Lead from a unique position in the marketplace, at the intersection of technology, operational excellence, and customer service. Work with a global team of business and logistics experts to help clients and communities achieve their business goals and meet delivery needs. Collaborate with a dedicated team of over 480,000 professionals worldwide, making UPS not just the biggest, but also one of the most trusted names in the industry.

Introducing the UPS Professional Growth and Development Program

The program is designed to foster leadership and professional skills, helping employees master their career paths within UPS.

Do Innovative Work

Join one of the largest and most respected logistics networks in the world—480,000+ dedicated professionals at the intersection of technology, service, and innovation.

Drive Innovation and Growth

Deliver targeted solutions through a depth and breadth of logistics experience and innovation that’s second to none.

Be Part of a Great Team

Engage in a wide range of job opportunities utilizing UPS technology and harness the unparalleled capabilities, global scale, and comprehensive logistics strategy.

Future-proof Your Career

Advance your career with limitless opportunities supported by unmatched training, development, and certification programs.

Explore

Discover how UPS is moving towards smarter logistics solutions: [With Advanced Tracking Systems] UPS enhances package tracking capabilities, ensuring timely deliveries and customer satisfaction. Logistics management solutions position UPS as a leader in global commerce, providing robust tools essential for modern logistics needs.

The UPS Commitment to Diversity and Inclusion

UPS’s commitment to diversity, equity, and inclusion is integral to building a stronger, more creative team that reflects the global communities it serves. Through diversity training and leadership development, UPS fosters an inclusive environment where all employees can thrive.

Stay Connected

Join the Team

Search open positions that match your skills and interests. UPS looks for passionate, curious, creative, and solution-driven team players. SEARCH UPS JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work at UPS.

READ CAREERS BLOG

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at United Parcel Service of America, Inc.
Learn more about United Parcel Service of America, Inc.
Industry
Transportation
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at United Parcel Service of America, Inc.

More Business Services Jobs

Find similar Global Marketing Automation Senior Analyst jobs:

NationwideAtlanta, GA