Wolfspeed

Global Leader of Regional Marketing - I&E Power Products

Wolfspeed • $130K — $180K *
Durham, NC 27713Hybrid
Energy & Utilities
8 - 10 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • Bachelor's or master's degree in electrical engineering or related field
  • 10+ years in power semiconductor product marketing or business development, including 3 years in leadership
  • Deep knowledge of power semiconductor & WBG devices and applications
  • Strong business acumen with a focus on monetizing value propositions
  • Culturally adapt communication skills for technical and executive audiences
  • Demonstrated leadership in managing global, cross-functional projects

Responsibilities

  • Own and execute the product go-to-market strategy within regions
  • Build strong relationships with sales, channel partners, and key customers
  • Analyze market trends and competitive landscape to inform product development
  • Establish KPIs to measure marketing initiative effectiveness
  • Define regional pricing strategies to enhance market share and revenue

Benefits

  • Opportunities for professional growth and advancement
  • Dynamic work environment within a market-leading company
  • Ability to impact product strategy and market direction
  • Collaboration with cross-functional global teams
  • Work with cutting-edge semiconductor technologies
Full Job Description
The Global leader of Regional Marketing drives the regional end-to-end go-to-market (GTM) strategy of Wolfspeed semiconductor power products across global markets for I&E. Responsibilities include new product definition, voice of region, shaping product strategy and messaging, orchestrating product launches, analyzing market trends & new product needs (locally and globally) and enabling sales teams to achieve revenue goals by bridging technical subject matter expertise with customer-relevant value.

Core Responsibilities
  • Voice of product and region: Own and operate the product go to market apparatus within each region. Proven track record of developing and executing successful regional marketing strategies to achieve regional revenue growth
  • Customer Engagement & Sales Enablement: Build and maintain strong relationships with sales, channel, key customers and partners. Collaborate with sales teams to develop effective sales strategies and support customer acquisition and retention efforts. Support sales teams to drive regional demand creation and revenue growth.
  • Market Intelligence: Analyze semiconductor market trends, competitive landscapes, and customer feedback to influence product roadmaps and priorities.
  • Performance Monitoring and Reporting: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives. Monitor marketing regional specific performance, track ROI, and provide regular reports and insights to senior leadership.
  • Strategic Pricing: Define regional specific pricing strategies to maximize market share, top-line revenue, and profitability. Ownership of regional marketing minimums.


Required Qualifications & Skills
  • Education: Bachelor's or master's degree in electrical engineering, electronics, or related technical field.
  • Experience: 10+ years of experience in power semiconductor product marketing, technical marketing, field application or business development, with at least 3 years in a leadership position. Extensive ecustomer facing experience.
  • Technical Acumen: Deep understanding of power semiconductor & WBG devices and specific end-user applications.
  • Business Acumen : True understanding of how to make money from value propositions and focus, then ability to go do it.
  • Communication: Culturally adapt with the ability to bridge complex technical content with compelling, creative storytelling for both technical and executive audiences.
  • Leadership: Proven ability to drive results across global, cross-functional teams, managing complex projects and driving revenue growth.


About Wolfspeed

Wolfspeed is a leading global supplier of silicon carbide (SiC) wafers, SiC power devices, and other related products. Our products enable the efficient use of energy in power electronics applications such as electric vehicles, renewable energy, and data centers. We are headquartered in Research Triangle Park, North Carolina, and have manufacturing facilities in the United States, Europe, and Asia. Wolfspeed is a Cree company.
Learn more about Wolfspeed
Size
1,700 employees
Market Cap
$8.8 billion
Industry
Manufacturing & Automotive
5 Year Trend
-12.7%
NASDAQ
WOLF
* Ladders Estimates

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