New Balance Athletics, Inc.

Global Key Account – General Merchandising Manager

New Balance Athletics, Inc.$141K — $223K *
Retail & Consumer Goods
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree or equivalent experience required.
  • 12-15+ years of industry experience with a focus on wholesale partnerships.
  • Strong analytical skills with a deadline-oriented mindset.
  • Knowledge in channel segmentation and product assortment planning.
  • Exceptional communicator, capable of influencing various stakeholders.
  • Demonstrated leadership skills in a team environment.
  • Proximity to key account headquarters is preferred.

Responsibilities

  • Oversee global key account merchandising plans aligned with brand strategy.
  • Analyze consumer behavior trends within lifestyle and sport markets.
  • Manage and mentor team members, providing coaching and support.
  • Integrate regional commercial insights into global merchandising strategies.
  • Develop and execute the assortment strategy for go-to-market milestones.
  • Ensure product integrity through lifecycle management and segmentation.
  • Protect key franchises while achieving product mix targets.

Benefits

  • Hybrid work schedule of three days in-office and two days remote.
  • Opportunity for international travel at key go-to-market gates.
Full Job Description

JOB MISSION:

As a member of the Global Merchandising team; this role reports to the Global Director of Channel Merchandising and will lead strategic global merchandising for both of our global key account (GKA) wholesale partners within the athletic specialty channel. You will lead a coordinated effort on shaping the strategic planning across multiple business units and in alignment of global category direction. Your team will own the global merchandising GKA plan(s) that are deployed by the regional channel merchandising teams across NA, EMEA and APAC. The plans will be informed by global business analytic insights, consumer research and marketplace dynamics.

Direct input into the global long-range plans with ownership of the key product, lifecycle management, architecture product mix and segmentation strategy for each account.

This position can be based at either our headquarters in Boston, MA, or our office in Warrington, UK, operating on a hybrid schedule of three days on-site and two days remote per week.

MAJOR ACCOUNTABILITIES:

  • Oversight of a strategic GKA merchandising plan, aligned to the objectives and strategies of both businesses’ ambitions and New Balance brand alignment.

  • Understanding of broader consumer behavior across lifestyle, fashion and sport marketplace. With an in-depth understanding of the target consumer within the distribution channel.

  • Manage and develop team members by providing clear direction, coaching, feedback and support grounded in brand approach, commercial ambition and company values.

  • Reconcile regional commercial input across both accounts, with direct input back through the global category merchandising team.

  • Drive the GKA assortment strategy in each go-to-market milestone; ensuring priority categories and global model focus are executed in conjunction with model lifecycle planning and long-range plan.

  • Development of assortments that achieve shape, share and product mix targets defined in the long-range-plans; while protecting integrity of key franchises through lifecycle management.

  • Protect the integrity of key models and franchisees through disciplined lifecycle management and product segmentation. 

REQUIREMENTS FOR SUCCESS:

  • Bachelor’s degree or equivalent experience required, a minimum of 12-15+ years of industry experience with preferred working experience directly with wholesale partners.  

  • Candidate must be deadline oriented, analytically skilled, exceptional at managing multiple projects simultaneously, a resourceful problem solver with a DIY approach.

  • Knowledgeable in channel segmentation, range architecture, product assortment planning, concept drivers and product flow.

  • Sophisticated communicator, able to clearly present and negotiate with the key account team as well as influence multiple regions, cultures, and senior leadership. 

  • Candidate must have solid oral and written communications skills, that influence alignment to strategic direction of merchandising plan. An ability to build strong internal/external relationships.

  • Candidate must be energetic, have a positive can-do attitude and experience working in a team environment with proven leadership skills that align the team to a common outcome.

  • Ideal location is geographically close to the key account headquarters/New Balance offices; Manchester, ENG or Boston, MA with international travel requirements at key GTM gates.

Boston, MA Headquarters - (NB) Only Pay Range: $141,200.00 - $182,200.00 - $223,200.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

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About New Balance Athletics, Inc.

New Balance Athletics, Inc. is a footwear company that specializes in athletic shoes and apparel. The company was founded in 1906 by William J. Riley and has since grown to become one of the largest athletic shoe manufacturers in the world. New Balance is known for its focus on quality and innovation, and has been recognized for its commitment to domestic manufacturing. The company operates five factories in the United States and has a reputation for producing high-quality, durable shoes. New Balance offers a wide range of products, including running shoes, walking shoes, and lifestyle shoes, as well as apparel and accessories. The company is committed to sustainability and has implemented a number of initiatives to reduce its environmental impact.
Learn more about New Balance Athletics, Inc.
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8,000 employees
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