Full Job Description
The International Brand Manager (ABM), Holistic Health Innovation, supports the development and execution of innovation and renovation initiatives across the Holistic Health (HH) portfolio (Nature's Bounty, Osteo Bi-Flex, Nuun, GARD and Pruitans Pride Outside US/CA).
This role is responsible for driving data-informed decision making, inputting in product renovations, and partnering cross-functionally and externally with distribution partners to execute innovation projects from concept through launch and supporting on post-launch optimization. The ABM drives insight-led growth across the HH portfolio by translating market trends and performance into clear innovation priorities.
The role is accountable for defining where to play and how to win in international markets, identifying white spaces, and shaping portfolio strategies for both new launches and existing businesses.
Key Responsibilities:
Business analytics & performance
• Own ongoing performance tracking across innovation and renovation platforms (consumption, velocity) highlighting distributor performance
• Deep collaboration with distribution partners to build business plans for innovation
• Develop a deep knowledge of actionable insights in key markets to inform pipeline prioritization and renovation decisions
• Look for efficiencies across markets on innovations to serve as many geographies as possible
• Monitor competitive landscape, innovation pipelines & performance, and category shifts in key markets
• Support post-launch tracking and optimization recommendations
• Build executive-ready reports and dashboards for leadership updates
Renovation & innovation execution
• Lead renovation initiatives (formula, claims, packaging updates, flavor extensions) leveraging US work to extend across brands for international markets
• Drive execution of innovation projects through stage-gate process (brief development 1 launch readiness) built upon US base where possible and stand alone where cases are robust enough
• Partner with US brand, insights, digital, R&D, medical, regulatory, packaging, and operations on product development decisions
• Support concept development, claims & concept validation, and consumer research to ensure the international perspective is represented
• Ensure projects are delivered on time, on budget, and aligned with brand strategy
Marketing & commercialization support
• Support development and execution of innovation marketing plans and launch strategies OUS coordinated with global MKT and distribution partners
• Presentations, and commercialization assets
• Partner with US sales/customer development teams on launch planning and customer-specific needs
• Ensure alignment between innovation pipeline and integrated commercial planning (ICP) for OUS markets
Project management
• Track and manage innovation/renovation project timelines
Requirements
• 5+ years of brand management for a CPG Food, CPG Personal Product or OTC brand, International experience
• Functional Skills: strong analytical skills, with the ability to translate market dynamics into actionable tactics,
• Hands-on experience working with market, consumer and distributor data, with the ability to translate insights into clear "where to play / how to win" decisions and identify international white space opportunities.
• Strategic Skills: Collaborative/team player, strategic agility, proven ability to make complex decisions, dealing with ambiguity, ability to influence senior management on strategic decisions based on actionable insights, ability to operate in a multi-cultural, international environment with diverse partners.
• Strong proficiency in Excel, PowerPoint, Word
• Ability to prioritize in a fast-paced environment
• Energy & Drive: self-starter, independent thinker, action oriented, strong passion for results
• Organizational Positioning Skills: Strong presentation skills & written communications, ability to interact successfully with senior management
• Personal & Interpersonal Skills: Customer & consumer focus, skilled to build and foster effective peer relationships, proven ability to effectively collaborate across functional areas
• Multi-Lingual preferred but not required
Preferred Skills
• Marketing budget management, volume forecasting, project management
The approximate pay range for this position is $135,000 to $145,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.
Nestl e9 offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depe