About the job

This position is needed to lead audience acquisition, engagement, campaign strategy, and performance marketing for Twilio's priority customer events.

This role sits on Twilio's Global Events team and serves as the marketing lead for programs including SIGNAL, SIGNAL World Tour, and Exec Connect. You will build integrated campaigns that drive registration, attendance, engagement, and measurable business impact. This role is ideal for a data-driven marketer who thinks in funnels, writes with clarity and personality, tests new ideas, and knows how to turn event moments into high-performing marketing campaigns.

Responsibilities

In this role, you'll:

• Lead audience acquisition and engagement strategy for priority flagship customer events, including SIGNAL, SIGNAL World Tour, and Exec Connect.
• Build integrated event marketing plans across email, web, paid, social, sales activation, field marketing, partner channels, internal advocacy, and other relevant acquisition channels.
• Own event campaign calendars, messaging plans, audience segmentation, channel mix, and optimization plans in partnership with Global Events, Growth Marketing, Digital Marketing, Marketing Operations, Product Marketing, Brand, Corporate Communications, Sales, Field Marketing, Developer Relations, and regional teams.
• Develop clear, compelling, and on-brand event marketing copy across email journeys, web pages, registration flows, sales enablement, internal communications, promotional assets, and know-before-you-go communications.
• Partner with Marketing Operations to execute campaigns in Marketo, manage audience targeting and segmentation, monitor registration pacing, and ensure campaign execution aligns with lead capture, attribution, and reporting requirements.
• Use Salesforce, Tableau, Excel, and related marketing data sources to analyze campaign performance, registration trends, conversion rates, show-rate risks, audience quality, and pipeline contribution.
• Build dashboards, reports, and pacing updates that provide visibility into event marketing performance and identify where optimization is needed.
• Test and optimize messaging, subject lines, channel performance, audience segments, conversion paths, and engagement tactics to improve registration, attendance, and business outcomes.
• Partner with Field Marketing and regional teams to localize global campaign strategies for SIGNAL World Tour, balancing consistent global messaging with regional audience needs, market dynamics, and sales priorities.
• Support Exec Connect audience communications in partnership with executive stakeholders, sales teams, and event leads, serving as a marketing consultant and communications center of excellence.
• Partner with Corporate Communications, Social, Press Relations, Analyst Relations, Twilio.org, Developer Community, and Advertising teams to extend event reach and ensure promotional moments are coordinated across channels.
• Develop sales activation and employee advocacy programs that equip internal teams with messaging, referral tools, enablement, and promotional moments to help drive attendance from priority accounts.
• Build scalable event marketing playbooks, templates, best practices, reporting models, and campaign frameworks that can be reused across flagship, regional, executive, and repeatable programs.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:

• 5+ years of experience in marketing, growth marketing, demand generation, field marketing, campaign marketing, or event marketing.
• 3+ years of experience supporting B2B events, customer events, field events, executive events, or event-led marketing campaigns.
• Experience building integrated marketing campaigns across email, web, digital, social, paid, sales activation, field marketing, or partner channels.
• Strong understanding of the B2B marketing funnel, including audience segmentation, lead capture, conversion, attribution, pipeline influence, and ROI measurement.
• Experience using marketing and reporting tools such as Marketo, Salesforce, Tableau, Excel, or similar platforms to execute campaigns, analyze performance, and communicate results.
• Strong Excel skills, including the ability to manipulate data, identify trends, compare performance, and build clear reporting views for stakeholders.
• Excellent written and verbal communication skills, with the ability to write clear, compelling, audience-first marketing copy across channels.
• Experience partnering cross-functionally with teams such as Growth Marketing, Digital Marketing, Marketing Operations, Product Marketing, Brand, Corporate Communications, Social, Sales, Field Marketing, Developer Relations, or regional teams.
• Strong analytical mindset with the ability to measure performance, identify gaps, test new approaches, and optimize campaigns based on data.
• Ability to manage multiple workstreams, deadlines, stakeholders, and campaign dependencies in a fast-paced, matrixed environment.
• Builder mindset with the ability to create playbooks, templates, best practices, and repeatable campaign processes.

Desired:

• Experience supporting large-scale B2B technology, SaaS, developer, customer, or global event programs.
• Experience with event registration platforms such as Swoogo or similar tools.
• Familiarity with event apps or attendee engagement platforms such as Amego or similar tools.
• Experience supporting regional or global campaigns that require localization across multiple markets.
• Experience partnering with Sales or Field Marketing on account-based marketing, priority account targeting, sales enablement, or event attendance goals.
• Experience using AI tools to scale campaign development, content iteration, audience analysis, reporting, or marketing workflows.
• A creative, test-and-learn mindset with a strong instinct for brand voice, audience engagement, and playful, high-converting marketing.

Location

This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 15% travel is anticipated to help you connect in-person in a meaningful way.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Compensation

*Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

• Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $87,840 - $109,900.
• Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $92,960 - $116,200.
• Based in the San Francisco Bay area, California: $103,200 - 129,000.
• This role may be eligible to participate in Twilio's equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Application deadline information (required for ALL US jobs)

Applications for this role are intended to be accepted until August 31, 2026, but may change based on business needs.