Global Marketing Communications Manager
Location: Global / Hybrid (flexible)
Function: Marketing
Reporting to: VP, Sales & Marketing
Position Overview
We are seeking a strategic and execution-focused Global Marketing Communications Manager to lead the development and orchestration of Garlock's global marketing communications.
This role is responsible for defining what we say, why it matters, and how it connects to customer needs globally-ensuring consistent, differentiated messaging while enabling regional teams to execute effectively in their markets. The ideal candidate combines strong strategic thinking with hands-on campaign leadership and a passion for building scalable, high-impact content and communications frameworks.
Key Responsibilities
Global Messaging & Positioning
- Define and maintain global messaging frameworks and value propositions aligned to target markets and growth opportunities
- Translate customer needs, market insights, and VOC into clear, differentiated messaging
- Ensure consistency in messaging, tone, and positioning across all regions and channels
Campaign Strategy & Execution
- Develop and lead globally aligned marketing campaigns tied to strategic growth priorities
- Define campaign objectives, target audiences, and success metrics
- Partner with regional teams to enable local execution and activation of global campaigns
- Ensure alignment between campaign strategy and sales priorities
Content Strategy & Governance
- Define the global content strategy, including what content is created centrally vs. regionally
- Develop scalable, modular content frameworks (campaign assets, case studies, sales tools, etc.)
- Establish governance to eliminate duplication and improve content efficiency across regions
- Ensure all content aligns with global messaging and brand standards
Marketing Automation & Campaign Enablement
- Partner with the Global Digital Experience Manager to execute campaigns through marketing automation platforms
- Define requirements for campaign workflows, lead nurturing, and audience segmentation
- Ensure alignment between content, campaigns, and digital execution
- Support development of lead generation and nurturing strategies tied to campaign objectives
Performance & KPI Management
- Define KPIs to measure campaign effectiveness, engagement, and contribution to pipeline
- Track and evaluate campaign performance in partnership with digital and analytics teams
- Use insights to continuously improve messaging, content, and campaign strategy
Cross-Regional Collaboration
- Act as the central point of coordination for global marketing communications
- Enable regions with tools, templates, and guidance for consistent execution
- Facilitate collaboration and sharing of best practices across regions
- Ensure clear ownership and accountability across global and regional teams
Stakeholder Alignment
- Partner closely with sales, product management, and leadership to ensure alignment on priorities and messaging
- Support product launches, key growth initiatives, and strategic opportunities with tailored messaging and campaigns
- Serve as a strategic advisor on communication strategies to senior leadership
Qualifications
- Master's degree in Marketing, Business, Communications, or related field, or equivalent combination of advanced education and progressively responsible experience
- 8+ years of experience in marketing communications, campaign management, or content strategy
- Proven experience developing and executing integrated marketing campaigns in a B2B environment
- Strong experience in messaging development, content strategy, and campaign orchestration
- Familiarity with marketing automation and digital campaign execution
- Experience working in a global or multi-region organization
- Strong collaboration and stakeholder management skills
- Analytical mindset with the ability to connect marketing activities to business outcomes
- Excellent communication skills with the ability to translate complex concepts into clear messaging
Preferred Experience
- Experience in industrial, manufacturing, or technical B2B markets
- Experience building or scaling global marketing frameworks and processes
- Exposure to product marketing, VOC programs, or market segmentation work
