Your role and responsibilities
We are seeking a Worldwide Demand Strategy Leader to drive marketing-led pipeline and revenue growth across global markets, priority segments, and routes to market. This role blends modern go-to-market (GTM) strategy with deep demand generation expertise, acting as the architect of the end-to-end customer journey.
As a highly influential individual contributor, you will operate at the intersection of strategy, audience insight, and execution orchestration-partnering across Product Marketing, Sales, Digital, and Regional teams to deliver integrated, omnichannel demand strategies.
You will translate business priorities into scalable demand programs, optimize performance across the funnel, and ensure alignment between global strategy and in-market execution.
Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise
- Drive marketing's contribution to pipeline and revenue by driving qualified demand and influencing full-funnel KPIs
- Design end-to-end, omnichannel customer journeys grounded in audience insight and aligned to business outcomes
- Drive innovation in demand strategy by leveraging AI and advanced analytics to optimize audience targeting, personalize customer journeys, and improve marketing efficiency at scale
- Translate GTM strategy into executable demand plans across paid, owned, and earned channels
- Orchestrate cross-functional execution by partnering with Product Marketing, Content, Digital, Media, Sales, Business Partners and Field Marketing teams
- Align inbound, outbound, partner, and sales motions into a cohesive demand strategy
- Analyze performance trends and generate actionable insights to continuously optimize campaigns
- Lead experimentation strategies and drive adoption of modern marketing technologies and journey orchestration
- Ensure global strategy is effectively activated in-region through strong alignment with geo and field teams
- Influence stakeholders and drive alignment without formal people management
Preferred technical and professional experience
- Experience in omnichannel demand strategies including digital, events, nurture, ABM, and sales plays
- Strong understanding of enterprise buyer journeys, personas, and segmentation strategies
- Experience partnering cross-functionally to deliver integrated marketing programs
- Strong analytical mindset with ability to translate data into strategy and action
- Experience with modern marketing technology stacks and journey orchestration platforms
- Exceptional communication, and storytelling
- Ability to operate in a fast-paced, highly matrixed global environment
- Customer-centric mindset with strong empathy for audience needs and decision journeys
- Strong AI and innovation capability, applying emerging technologies to transform demand generation, enable smarter decision-making, and drive continuous performance improvement
- Strategic thinking combined with hands-on execution orientation
- Data-driven decision making and performance optimization
- Agile ways of working and experimentation mindset
- Strong project management, prioritization, and organizational skills
OTHER RELEVANT JOB DETAILSIBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:
- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences
This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.
