Vacancy Name
Global Campaigns Manager

Employment Type
Permanent

Location
USA - Remote

Job Details

Summary
As the Global Campaigns Manager, Customer & Partner Marketing, you'll own the strategy and execution of integrated marketing programs that help our customers realize more value from Smart Communications-and ultimately drive expansion, advocacy, and long-term growth with clear ownership of customer retention, cross-sell, and up-sell campaign impact. This role will also support global partner marketing strategy, including partner-led campaign planning, target account development, partner nurture programs, and joint initiatives with strategic global partners.
Reporting to the Director of Global Integrated Marketing, you'll build multi-channel campaigns that engage customers throughout their lifecycle, while also supporting broader company marketing initiatives where needed. This is a highly collaborative role with significant autonomy, ideal for an experienced B2B marketer who enjoys turning strategy into execution, thrives on organization, and brings fresh ideas for engaging enterprise audiences.
You'll partner closely with Customer Advocacy, Product Marketing, Vertical Marketing, Sales, Digital Marketing, Creative, Marketing Operations, Partner/Alliances teams, and regional teams to deliver programs that create measurable business impact.

Who are you?

This is an opportunity to shape a growing customer marketing function at a company where your ideas will quickly become reality. You'll have the freedom to test new approaches, influence strategy, work with modern marketing technology, and collaborate with talented colleagues across the business. If you're someone who enjoys bringing structure to complexity while creating campaigns that customers genuinely value, we'd love to hear from you.

The responsibilities of the role include:

Customer Marketing Strategy & Lifecycle Programs

• Own the planning, execution and optimization of customer marketing programs designed to increase customer engagement, retention, expansion opportunities, cross-sell/up-sell pipeline, and advocacy.
• Develop integrated lifecycle campaigns across email, webinars, digital channels, customer stories, and nurture programs.
• Build programs that deliver value to customers at every stage of their journey-from onboarding and education through adoption, retention, renewal, cross-sell, up-sell, and expansion.
• Identify opportunities to improve customer experience through more personalized communications and campaign strategies.

Global Partner Marketing Strategy

• Support the development and execution of global partner marketing strategies that drive partner-led pipeline, account engagement, and joint go-to-market impact.
• Build target account and contact lists for partner-led motions in partnership with Sales, Vertical/Product Marketing, Partner Marketing, and Marketing Operations.
• Develop and optimize partner email nurture programs that support co-sell, referral, and partner-influenced opportunities.
• Help plan and execute joint initiatives with strategic global partners, including webinars, campaigns, email programs, and integrated demand generation activities.
• Track and report on partner marketing performance, including engagement, influenced pipeline, campaign contribution, and partner-led opportunity creation.

Campaign Execution & Project Management

• Translate campaign strategies into detailed execution plans, coordinating assets, timelines, approvals, and launches.
• Manage campaign delivery in Asana, ensuring projects remain organized, on schedule, and aligned across stakeholders.
• Build and optimize emails, landing pages, content experiences, advertising, nurture streams, and campaign workflows within our marketing technology stack.
• Monitor campaign performance and continuously optimize based on engagement, retention rates, influenced pipeline, cross-sell/up-sell conversion, and expansion revenue.

Cross-Functional Collaboration

• Partner closely with Customer Advocacy, Product/Vertical Marketing, Partner teams, and Sales to develop campaigns that support retention, cross-sell, up-sell, and account growth.
• Collaborate with Digital Marketing, Creative and Marketing Operations to deliver integrated, global campaigns.
• Build strong relationships across the business, balancing multiple priorities while keeping projects moving forward.

Innovation & Customer Centricity

• Bring creativity to campaign planning by testing new channels, messaging approaches, content formats, and customer engagement tactics.
• Champion the customer perspective throughout campaign development, ensuring every interaction delivers value and strengthens relationships.
• Explore AI and emerging marketing technologies that improve efficiency and create more personalized customer experiences.

Martech & Analytics

• Work directly within Marketo, Salesforce, 6sense, PathFactory, Salesloft and related platforms to execute and measure campaigns.
• Analyze campaign performance, build dashboards and communicate insights across engagement, retention, cross-sell/up-sell KPIs, and expansion impact.
• Help improve campaign processes, templates, and best practices to support scale and operational excellence.

What we're looking for:

Must-Have Skills & Experience

• 5+ years of experience in B2B SaaS or enterprise technology marketing.
• Recent experience leading customer marketing, lifecycle marketing, customer engagement or integrated campaign programs.
• Experience measuring customer marketing impact against retention, renewal, cross-sell, up-sell, and expansion KPIs.
• Proven success in developing and executing multi-channel marketing campaigns from strategy through launch and optimization.
• Strong project management skills with the ability to manage multiple complex initiatives simultaneously.
• Ability to move quickly and effectively in a fast-paced SaaS environment, balancing agility with thoughtful execution to meet campaign timelines and business needs.
• Excellent written communication skills, with experience creating compelling email, landing page, and campaign copy.
• Experience working within enterprise marketing technology platforms such as Marketo, Salesforce, 6sense or similar.
• Comfortable collaborating and balancing priorities across Customer Advocacy and Success, Sales, Product Marketing and Digital Marketing teams.
• Analytical mindset with the ability to translate campaign data into actionable recommendations.

Advantageous skills/experience:

• Experience marketing to enterprise or regulated industries.
• Experience with customer advocacy, reference programs, or customer storytelling.
• Experience supporting partner marketing, channel marketing, alliances marketing, co-marketing, ABM, or partner-led demand generation programs.
• Experience with webinars, virtual events, or customer education programs.
• Familiarity with account-based marketing strategies.
• Experience using AI tools to improve marketing productivity and content development.

What's the deal?

We will provide you with the tools, equipment and support to give you the best possible chance of success and over-achieving your goals. Salary will depend on your experience and will be highly competitive.

In addition to a friendly, flexible and fun working environment, we provide a range of other benefits, including extensive health, dental and vision insurance, employer-funded health savings account, flexible spending plan, life and AD&D insurance, short and long term disability insurance, gym membership reimbursement, and 401K contribution, as well as 18 days' holiday allowance plus an additional day off on your birthday!

This role is fully remote. / This role has a hybrid setup with occasional travel required.

So, if we interest you, please let us know by applying for this position and tell us all about yourself.

To learn more about Smart Communications visit:
https://www.smartcommunications.com/