Harman International Industries

Global Brand Manager, Luxury & Embedded Audio

Harman International Industries • $117K — $171K *
Northridge, CA 91325In-Person
Consumer Technology
5 - 7 years of experience
4 weeks ago
Job Overview by Ladders

Qualifications

  • 7+ years in brand or marketing management, preferably in luxury audio or technology sectors
  • Profound understanding of luxury audio products and their market dynamics
  • Experience in B2B marketing and sell-through strategies
  • Proven track record in brand positioning and cross-functional leadership
  • Expertise in managing projects and vendor relations in global contexts
  • Strong analytical skills for interpreting data and business challenges
  • Excellent communication skills, capable of conveying complex ideas effectively

Responsibilities

  • Lead global brand positioning and governance for luxury and embedded audio products
  • Develop go-to-market planning for product launches in luxury and HEA sectors
  • Foster brand-driven collaboration across product development and marketing teams
  • Manage and update website content; lead redesign initiatives as needed
  • Oversee the creation of high-quality luxury marketing materials, including visuals and videos
  • Plan and execute trade events for luxury and HEA products
  • Create strategic marketing playbooks targeting key verticals such as mobile and furniture
  • Direct external agencies, ensuring accountability for performance and quality

Benefits

  • Flexible work environment with options for full-time remote work
  • Employee discounts on various HARMAN and Samsung products
  • Access to extensive training programs via HARMAN University
  • Comprehensive wellness benefits
  • Tuition reimbursement opportunities
  • Employee recognition and rewards program named 'Be Brilliant'
  • Supportive and inclusive work culture promoting professional growth
Full Job Description
About the Role

As the Global Brand Manager, Luxury & Embedded Audio, you will shape, develop, and execute the strategic global positioning and guidelines for HARMAN's portfolio of luxury audio brands (JBL Luxury/Synthesis, Revel, Mark Levinson, and ARCAM), while also supporting the growth of HARMAN Embedded Audio (HEA) solutions across third-party partner products.

This role requires a seasoned brand and marketing leader with deep experience in luxury and/or professional audio products and B2B marketing. This role will report to the Global Brand Strategy Director and is based in Northridge, CA.

What You Will Do
  • Lead global brand positioning, planning, and governance for HARMAN's luxury audio and embedded audio portfolio by driving market research, strategic planning, and brand standards across B2B and consumer touchpoints
  • Lead GTM planning for key luxury and HEA product launches
  • Drive brand-led thinking across functions-from product development through marketing
  • Oversee regular updates to website content, lead strategic redesigns as needed
  • Oversee development of luxury brand creative (campaign key visuals, videos, lifestyle/in-situ photography and more)
  • Oversee planning and execution of luxury and HEA trade events
  • Develop strategic marketing playbooks for HEA key verticals (mobile, laptop, wearables, furniture, and more)
  • Oversee external agencies and vendors, holding them accountable for performance, budget, and quality standards. Lead negotiations and resolve issues to achieve optimal outcomes.
  • Use sophisticated analytical thought to interpret business challenges, evaluate campaign results, and present actionable insights. Recommend and implement improvements to products, processes, or services based on data and best practices.
  • Communicate difficult concepts clearly and negotiate differing perspectives with senior stakeholders or external partners to drive alignment and adoption of new approaches.


What You Need to Be Successful
  • 7+ years of experience in brand or marketing management within global or matrixed organizations
  • Deep familiarity with luxury audio products (amplifiers, speakers, high-end home theater systems, streamers/DACs), their use cases, sales/distribution channels and target consumers
  • Experience with B2B marketing and sell-through activation
  • Expertise in brand positioning and cross-functional leadership
  • Demonstrated experience in managing complex projects and external vendor relationships
  • Ability to work independently and provide guidance in highly complex situations
  • Advanced analytical and problem-solving skills, with experience interpreting business challenges and implementing innovative solutions
  • Excellent organizational and communication skills, with the ability to clearly convey difficult concepts to diverse audiences
  • Hands-on experience with creative development, agency management, and campaign tracking across digital, social, and traditional media channels
  • Experience with budget management and performance reporting systems (e.g., Allocadia)
  • Strong interpersonal skills and ability to collaborate with regional teams, stakeholders, and vendors globally
  • Background in consumer products, technology, or related industries preferred


What We Offer
  • Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
  • Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
  • Extensive training opportunities through our own HARMAN University
  • Competitive wellness benefits
  • Tuition reimbursement
  • "Be Brilliant" employee recognition and rewards program
  • An inclusive and diverse work environment that fosters and encourages professional and personal development


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Salary Ranges:

$ 117,000 - $ 171,600

About Harman International Industries

Harman International Industries, Incorporated is an American company that designs and engineers connected products for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson and Revel, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. The Company's software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia.
Learn more about Harman International Industries
Size
30,000 employees
Industry
Consumer Technology
Founded
1980
* Ladders Estimates

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