How You Make An ImpactThe
Global Brand Manager - BEYOND by Valvoline™ will globally lead brand, portfolio, and go-to-market strategy for BEYOND by Valvoline™, with primary focus on liquid cooling solutions for data centers and high-performance computing. This role owns the integrated marketing plan, demand generation, partner marketing, sales enablement, and product/portfolio strategy needed to accelerate adoption and growth. The position requires strong B2B marketing and product management capability, comfort in technical markets, and the ability to translate insights into clear commercial action.
Key Responsibilities Include:- Build Global Brand Strategy and Governance
- Define how BEYOND by Valvoline™ wins globally. Set the brand strategy, architecture, positioning, messaging standards, and value proposition discipline that create a consistent, credible, and differentiated presence across regions, partners, channels, and customer touchpoints.
- Generate Demand and Drive Commercial Performance
- Turn strategy into measurable growth. Build campaigns, customer journeys, content, events, and sales tools that create awareness, generate qualified demand, advance opportunities, and support sales in closing deals. Track performance, learn fast, and shift investment toward the highest-impact actions.
- Shape Portfolio, Positioning, and Launch Strategy
- Translate market insight into sharper commercial choices. Own portfolio positioning, pricing support, launch readiness, competitive intelligence, lifecycle priorities, and claims development. Convert customer, partner, and R&D input into innovation priorities, proof points, and clear reasons to choose Valvoline.
- Own P&L Discipline and Marketing Budgeting
- Manage the business with financial rigor. Partner with commercial leaders to develop budgets, monitor spend, assess revenue and margin performance, & support forecasting. Recommend investment trade-offs that improve growth, profitability, and return on marketing investments.
- Activate Regional, Partner, and Customer Marketing
- Scale the brand where decisions are made. Equip regional teams, strategic partners, customers, OEMs, and system integrators with the narratives, tools, programs, case studies, and co-marketing plans needed to open doors, strengthen credibility, and accelerate commercial momentum.
- Primary Interactions - Internal and External
- The Global Brand Manager will work closely with New Ventures leadership, Strategic Partnership Managers, R&D, Procurement, Operations, Supply Chain, Legal, Corporate Communications, Finance, regional teams, customers, technology partners, OEMs, system integrators, agencies, industry organizations, and other ecosystem participants.
What You'll Need- Bachelor's Degree in Marketing, Business, or related field
- Minimum 5+ years of experience in brand management, product marketing, product management, B2B marketing, or commercial strategy.
- Ability to create business momentum through leadership, collaboration, and influence. Outstanding written, verbal, and presentations skills.
- Expertise inproduct marketing, portfolio strategy, and P&L responsibility with a background in CPG, B2B tech marketing, or start-ups.
- An ability to translate insights and technical features into differentiated value propositions.
- Expertise across the full product life cycle with experience in idea generation, positioning, pricing, product launches, and lifecycle management.
- Strong analytical abilities and able to find insights in numbers and solutions with incomplete / minimal data.
- Humility, hunger, emotional intelligence, and comfort in fast-moving emerging markets.
What Will Set You Apart- MBA preferred or other relevant degrees
- Experience in managing technically complex products, new product launches, integrated marketing programs, and cross-functional commercialization. And/or a background in data centers, IT infrastructure, enterprise technology, AI infrastructure, thermal management, or related B2B technology markets.
Benefits That Drive Themselves- Health insurance plans (medical, dental, vision)
- Health Savings Account (with employer-base deposit and match)
- Flexible spending accounts
- Competitive 401(k) with generous employer base deposit and match
- Incentive opportunity*
- Life insurance
- Short- and long-term disability insurance
- Paid vacation and holidays*
- Employee Assistance Program
- Employee discounts
- PTO Buy/Sell Options*
- Tuition reimbursement*
- Adoption assistance*
- Terms and conditions apply, and benefits may differ depending on position or tenure
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