Cooley LLP

Geo Marketing Manager - New York/ Chicago

Cooley LLP$120K — $160K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in marketing or business development, preferably in strategy or growth functions
  • Experience in professional services or B2B marketing
  • Familiarity with local business organizations for brand building
  • Proficient in TicketManager and CRM systems
  • Degree preferred, supervisory experience a bonus

Responsibilities

  • Execute firm’s event and sponsorship strategies based on local market needs
  • Partner with leaders to co-design client engagement programs
  • Lead planning and delivery of market-based events adhering to brand standards
  • Evaluate regional sponsorship opportunities and provide data-driven recommendations
  • Apply governance processes to manage event requests and investments
  • Support high-touch hospitality planning for key clients
  • Monitor regional performance metrics and report on engagement data
  • Coordinate follow-up strategies to transition event engagement into business opportunities
  • Manage relationships with vendors and agencies for quality execution
  • Oversee budget tracking and cost efficiency for assigned markets
  • Guide in-market support teams to ensure operational efficiency

Benefits

  • Dynamic work environment with growth opportunities
  • Opportunity to work within a collaborative and innovative team
  • Professional development support and training
  • Diverse and inclusive workplace culture
  • Access to firm-hosted events and networking opportunities
Full Job Description
Geo Marketing Manager - New York/ Chicago

Cooley is seeking a Geo Marketing Manager to join the Marketing and Client Development team.

Position summary: This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market. Specific duties and responsibilities include, but are not limited to, the following: 

Position responsibilities:  

  • Market-Aligned Execution: Execute the firm’s event, client hospitality, and sponsorship strategies in direct alignment with specific market nuances and practice group priorities. 

  • Cross-Functional Partnership: Partner with MCD and market leaders to co-design programs that drive high-value client engagement and intentional cross-selling. 

  • End-to-End Market Planning: Lead the comprehensive planning and delivery of firm-hosted, market-based events, ensuring every activation meets rigorous brand standards and quality benchmarks. 

  • Sponsorship Assessment: Critically evaluate regional sponsorship opportunities, providing data-backed recommendations to ensure strategic fit and measurable business outcomes. 

  • Governance & Process Implementation: Apply established firm-wide criteria and governance processes to manage event and sponsorship requests, ensuring disciplined investment across the region. 

  • Strategic Client Hospitality: Support high-touch hospitality planning for priority clients and key firm milestones, collaborating with development teams to enhance partner-led relationship building. 

  • Performance Tracking & Analytics: Monitor and report on regional performance metrics, specifically highlighting engagement data and the program's contribution to the business pipeline.

  • Post-Event Conversion: Coordinate structured follow-up strategies with client development teams to ensure event engagement is successfully transitioned into tangible business opportunities.

  • Vendor & Agency Management: Direct relationships with local vendors, venues, and creative agencies to guarantee high-quality execution and adherence to budget.

  • Budget Ownership: Support management of the specific budgets for assigned markets, ensuring precise tracking, variance reporting, and cost-efficiency.

  • Team Leadership & Enablement: Supervise and guide the in-market support teams, reinforcing best practices and deploying standardized tools and templates to ensure operational efficiency.

  • People Leader: 

  • Serve as direct supervisor and mentor to direct reports

  • Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests

  • Support business professional development and continued educational opportunities

  • In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events 

  • All other duties as assigned or required

Skills and experience:  

Required: 

  • After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications 

  • Ability to work extended and/or weekend hours, as required 

  • Ability to travel, as required 

  • 5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function) 

  • Must have professional services industry experience and/or B2B marketing experience 

  • Must have experience working with local business organizations for the purposes of brand and relationships opportunity 

  • Must have experience with TicketManager and CRM

Preferred:

  • Bachelor’s degree

  • Supervisory experience

  • Prior legal industry or professional services experience

Competencies:  

  • Entrepreneurial by nature 

  • Excellent attention to detail  

  • Approaches tasks through a lens of quality and consistency  

  • Approaches tasks through a digital first lens 

  • Exceptional interpersonal and communication skills with ability to facilitate and solve problems 

  • Ability to organize, prioritize and coordinate multiple activities often under tight timelines  

  • Takes a consultative approach to set goals, drive projects, and achieve outcomes  

  • Strong judgment 

  • Team-player with collaborative spirit 

  • Unwavering ability to handle and maintain confidentiality regarding firm information, projects,  client data 

  • High level of professionalism at all times 

  • Demonstrated ability to lead through influence and develop talent  

  • Proactive, analytical mindset 

  • Effective presentation skills

About Cooley LLP

Cooley LLP is an American international law firm, headquartered in Palo Alto, California with offices worldwide. The firm's practice areas include corporate, litigation, intellectual property, fund formation, public markets, employment, life sciences, clean tech, real estate, and tax. Cooley's clients include private and public companies, financial institutions, venture capital firms, and nonprofit organizations. Cooley has been recognized as one of the top law firms for technology and life sciences companies. The firm has also been recognized for its diversity and inclusion initiatives.
Learn more about Cooley LLP
Size
1,200 employees
Industry
Founded
1920

Similar Jobs

More Jobs at Cooley LLP

More Business Services Jobs

Find similar Geo Marketing Manager - New York/ Chicago jobs: