Generative Engine Optimization (GEO) Manager

Teleport

$120K — $150K *
US-AnywhereRemote in United States
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Demonstrated experience in enhancing AI-driven discovery and understanding LLM retrieval processes.
  • Strong technical SEO background with a successful history of driving measurable outcomes through content changes.
  • Ability to define metrics and build repeatable testing frameworks that connect data to actionable insights.
  • Experience executing cross-functionally with marketing teams, ensuring alignment and effective project management.
  • Skilled in translating complex technical concepts into clear language for diverse audiences.
  • Experience leveraging third-party authority for improved discoverability and citation influence.
  • Strong written communication skills in producing documentation and measurement plans.
  • Active use of AI tools as integral to workflow for faster execution and analysis.

Responsibilities

  • Define and implement a GEO measurement framework for tracking brand representation in AI outputs.
  • Maintain libraries and testing schedules for effective query monitoring across LLM surfaces.
  • Analyze Teleport's representation in AI-generated outputs, translating findings into actionable improvements.
  • Optimize the martech stack to identify and eliminate barriers to GEO effectiveness.
  • Collaborate with Corporate Marketing to enhance site structure for better information retrieval.
  • Work alongside Product Marketing to refine key concepts across content and documentation.
  • Align with Demand Generation to distribute GEO-optimized content into influential channels.
  • Identify high-authority sources to boost Teleport's presence and citation quality in third-party outputs.
  • Connect GEO metrics to content strategy, ensuring continuous feedback for improvement and reporting.

Benefits

  • Autonomy in decision-making to focus on impactful work.
  • Access to a senior team dedicated to your success.
  • Opportunities for collaboration and learning within a smart team.
  • Influence over product and company direction through meaningful work.
  • Minimized bureaucracy, enabling faster innovation and action.
  • Immediate ownership of your career path without waiting for advancement opportunities.
  • Extensive health coverage to support your well-being.
  • Annual expense budget for personal or professional needs.
  • Generous rest and recovery policies to recharge effectively.
  • Retirement savings plans to invest in your future.
  • Potential for equity in a growing business valued at US $1.1 billion.
  • Dedication to your professional development through continuous learning opportunities.
Full Job Description
About The Position

Teleport is the AI Infrastructure Identity Company, providing a unified identity layer for infrastructure (humans, machines, workloads, and AI agents) secured cryptographically. As AI systems increasingly mediate how technical buyers discover and evaluate infrastructure tools, we need a Manager of Generative Engine Optimization (GEO) to ensure Teleport is consistently included, accurately represented, and influential in LLM-generated answers and synthesis surfaces.

This is a high-impact role for someone who can build and operate a system connecting message, content, distribution, retrieval, and measurement. You will partner across Corporate Marketing (Web), Demand Generation, and Product Marketing to drive predictable gains in AI-driven discovery, and you will own the framework that makes those gains measurable.

This role is ideal for someone who has adapted modern SEO practice into the AI era and understands how LLMs retrieve, synthesize, and represent information. Experience working on products in the cybersecurity, cloud, DevOps, or identity space is a strong plus.

Requirements
  • GEO and AI discovery expertise. Demonstrated experience improving visibility in AI-driven or search-mediated discovery, with a working understanding of how LLMs retrieve, synthesize, and represent information. You have built query-based testing or measurement frameworks in production.
  • Modern SEO and search foundation. Strong technical SEO background covering structure, linking, indexation, and entity clarity, with a track record of driving measurable outcomes through content and structural changes. You have demonstrably adapted SEO practice toward AI-era retrieval and synthesis.
  • Measurement and systems orientation. You define metrics, run experiments, and operationalize insights. You build repeatable workflows that connect data to action rather than producing one-off reports.
  • Cross-functional execution. You operate fluidly across web, product marketing, and demand generation, aligning stakeholders and driving execution. You will not have a single team handing you specs; you will need to synthesize direction from multiple stakeholders. Experience managing external agencies and contractors is required, and this role may grow to manage internal team members over time.
  • Content and narrative judgment. You translate complex technical concepts into clear, durable language and maintain message integrity as content moves across owned and earned surfaces.
  • Third-party authority strategy. Experience leveraging earned media, technical publications, and structured references to improve discoverability, with the judgment to identify which sources actually influence retrieval and citation.
  • Written communication. You produce clear measurement plans, technical documentation, and project updates in written form. At Teleport, we write things down. This is not optional.
  • AI-native workflow. You actively use AI tools to accelerate your work. This means more than casual chatbot use. You have hands-on experience integrating AI into your production workflow for testing, analysis, content evaluation, and execution. At Teleport, we are laser focused on using AI to ship faster, and we expect this role to operate the same way.


Responsibilities
  • Define and run a repeatable GEO measurement framework across priority queries and personas, tracking Inclusion Rate, Narrative Fidelity, and Generative Share of Voice
  • Maintain prompt and query libraries and a testing cadence across LLM surfaces
  • Evaluate how Teleport is retrieved and described in AI outputs, identify coverage and framing gaps, and translate findings into prioritized, testable actions
  • Monitor the technical architecture of our martech stack for GEO opportunities and blockers, and eliminate the speed bumps that interfere with GEO effectiveness
  • Partner with Corporate Marketing on site structure, clarity, and referenceable content for retrievability
  • Partner with Product Marketing to reinforce precise, durable concepts across product language and documentation, and to increase citation-quality assets in owned channels
  • Partner with Demand Generation to align distribution to high-value narratives and extend GEO-optimized content into channels that influence retrieval
  • Identify and prioritize high-authority sources influencing LLM outputs, and expand Teleport's presence across third-party publications, structured knowledge formats, and durable referenceable assets
  • Drive placement of Teleport's ideas and data in sources LLMs retrieve and cite, prioritizing citation quality over volume, in partnership with Product Marketing, Demand Generation, and PR
  • Connect inputs, outputs, and outcomes across GEO metrics, feeding performance data back into message refinement, content prioritization, and distribution strategy
  • Establish a regular reporting cadence with measurable movement against goals


Nice To Have
  • Cybersecurity, cloud, DevOps, or identity domain experience
  • Experience engaging technical buyers (CISOs, security architects, platform leaders)
  • Background in developer marketing or technical content strategy
  • Familiarity with structured data, schema, and knowledge graph concepts as they apply to LLM retrieval
  • Contributions to open-source documentation, technical publications, or standards bodies


Why This Role

Teleport is entering a new phase of product expansion. Beams, our trusted runtime for AI agents, is launching its MVP on April 30, 2026, and it won't be the last new product. As AI mediates more of the discovery layer, the companies that get included, cited, and accurately represented will win. You will own that surface for Teleport. That's backed by real momentum: 20,000+ GitHub stars, a 5,000-person Slack community, and enterprise customers including Tesla, NASDAQ, and Bloomberg.

Your impact will show up as increased inclusion and accuracy in AI-generated answers, stronger and more consistent representation of core narratives, measurable improvement in generative share of voice, and brand discovery that is predictable, optimizable, and compounding.

The Benefits

While many companies flaunt their benefits and perks to convince you to join their company, we believe your career is more important than that. That's why we focus on making your day-to-day the best it can be while empowering you to achieve your goals and aspirations.

What does that mean?

  • It means you'll have the autonomy to make your own decisions and focus on what's important to you and your role.
  • It means having access to a senior team that supports you and wants to see you succeed.
  • You'll have a smart team you can learn from, collaborate with, and grow with.
  • It means being able to make an impact and have a voice in the future of the feature, product or company direction. We don't just leave you to focus on a niche. We allow you to spread your wings and take advantage of opportunities, challenging projects and exciting problems.
  • It means removing the bureaucracy and red tape that stifles innovation while giving you access to all the information you need to build and take action more quickly.
  • It means allowing you to have the career you've always wanted today, rather than having to "earn your stripes" and wait for the right moment. If you're good enough, you're good enough.


But we don't stop there.

In addition to the career opportunities at Teleport, we offer a whole range of benefits that help you to maximize your future, including:

  • Extensive health coverage
  • Annual expense budget
  • Rest & recovery policies that maximize leave and your ability to recharge
  • Investment in your future with retirement savings plans
  • Equity in a US $1.1-bn business
  • Professional development opportunities


Do you have what it takes?

Get to use (and know) Teleport through our unique interview process

At Teleport, we do things a bit differently. And when we say we only hire top talent, we actually mean it. Because of this, our interview process is different too - and we're proud of it. We let your work do the talking. We don't go in for six rounds of interviews, live whiteboard or live-coding. We don't hire people that can talk a good game. We only want the best. And for that, we need to see what you can do, in your own time, in your own way. For real.

But interviews are a two-way street. Through the project, you'll get a real taste of life at Teleport, including:

  • We're flexible - you'll have plenty of time to complete your project, if life gets in the way, that's ok. We can - work around you.
  • We give you autonomy - you'll have the space and freedom to figure things out, make decisions, and problem-solve.
  • We're collaborative - Got questions?
  • We have answers. You'll have support from your team - the one you'll be working with day in day out if you're successful in getting the role.
  • We progress careers - During the project, see how much you learn. That's what working at Teleport is like. We like learning, on the job. All-the-time.
  • We can move fast (if you can) - two weeks sound like a long time? No problem? Early submissions are fine, and we'll keep the process moving.


Think you've got what it takes? We'd love to see it! Unconvinced? We can guarantee three things:
  • It'll challenge you.
  • You'll learn a lot.
  • If you love the process, you'll love working at Teleport.

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