General Sales Manager

Wichita Falls Ford

$70K — $95K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Minimum two years of General Sales Manager experience overseeing a successful dealership's variable operations.
  • Proven track record in building and training high-performing sales teams with consistently strong customer satisfaction scores.
  • Strong understanding of showroom and internet traffic generation techniques, including SEO, SEM, and traditional media.
  • Extensive experience leading a Business Development Center (BDC) department effectively.
  • Familiarity with used vehicle purchasing, merchandising, and marketing strategies.
  • Expertise in mentoring desk managers to enhance financial income through effective training.

Responsibilities

  • Coach the sales team on closing techniques through active training and engagement, ensuring profitability.
  • Oversee showroom activities while maintaining advanced product knowledge.
  • Analyze customer satisfaction scores to identify and address areas needing improvement.
  • Recruit, motivate, and evaluate performance of various sales teams, including New and Used sales and Finance.
  • Conduct regular training meetings for Sales and Product Specialists to boost skills.
  • Mentor sales representatives in best practices for enhanced performance.
  • Develop and manage a CRM system to ensure follow-up with prospective buyers.
Full Job Description
Responsibilities
  • Coach sales team on proper closing techniques through training and active participation, and lead profitability of your teams
  • Lead all showroom activities and maintain an experienced level of product knowledge
  • Ensure high Customer Satisfaction scores and analyze these metrics to isolate areas for improvement
  • Hire, motivate, and monitor the performance of New and Used team, Internet Sales, Finance Managers and Service Drive Sales
  • Conduct daily and weekly sales training meetings for Sales and Product Specialists
  • Mentor new and experienced sales reps on standard methodologies for improving performance
  • Ensure proper follow up of all prospective buyers by developing, implementing, and monitoring a CRM system
  • Establish delivery procedures and monitor performance and execution
  • Guarantee delivery includes an introduction to the service department and scheduling of the first service appointment
  • Achieve forecasted goals and objectives for dealership and OEM sales, gross, and key expenses on a monthly and annual basis

Qualifications
  • Minimum two years of GSM experience with responsibility for the entire variable operation of a successful dealership
  • Possess successful history of building and training a sales team, strong CSI scores and above average gross and net departmental profits
  • Strong background in building showroom and internet traffic, SEO and SEM, direct mail and other traditional media
  • Extensive background in leading a BDC department
  • Some experience in Used Vehicle purchasing, merchandising and marketing
  • Expertise in supervising the everyday efforts of desk managers and improving F/I income through mentorship and training

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