General Sales Manager

Swickard Auto Group

$200K — $350K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of GSM or senior desk manager experience at a high-volume franchised dealership
  • Mercedes-Benz or luxury brand experience strongly preferred
  • Demonstrates a high HQ (Hospitality Quotient)
  • Leadership style focused on clarity, preparation, and accountability
  • Deep experience in digital retail and CRM processes
  • Strong operational instincts in luxury inventory management
  • Ability to build high-performing sales teams in a luxury environment

Responsibilities

  • Own full variable operations, accountable for volume, gross, and guest satisfaction
  • Lead and develop desk managers and sales consultants into effective coaches
  • Implement a daily execution rhythm for sales operations
  • Manage inventory strategy, including trade appraisals and market positioning
  • Create seamless guest handoffs in partnership with Fixed Ops and Finance
  • Protect and enhance the store's reputation and OEM relationship
  • Own critical KPIs defining variable performance

Benefits

  • Medical, dental, and vision insurance
  • Life insurance and supplemental coverage options
  • Paid time off and paid holidays
  • Strong career growth opportunities to platform director and executive roles
  • Employee vehicle purchase and service discounts
  • Work with a recognized flagship store and a hospitality-focused automotive group
Full Job Description
Job Type

Full-time

Description

Wilsonville, OR | Mercedes-Benz | Luxury brand | General Sales Manager | GSM | Variable ops | F&I | Pacific Northwest | Portland metro | Best of the Best | Veterans encouraged to apply | $200,000 - $350,000+

IS THIS YOU?
• You're a proven GSM with full variable ops ownership - new car, pre-owned, F&I, and digital retail - and a leadership approach built on clarity, process, and accountability
• You lead by developing people, not managing around them - your desk managers and sales advisors are better because of how you coach them
• You're ready to lead the variable operation at one of Swickard's flagship luxury stores - a Best of the Best Mercedes-Benz location in the Portland metro

WHAT YOU'LL DO
• Own full variable operations - leading new car, pre-owned, F&I, and digital retail performance with accountability for volume, gross, and guest satisfaction
• Lead and develop desk managers, BDC leaders, and sales consultants - transitioning managers into coaches who operate with discipline, consistency, and genuine hospitality
• Implement and sustain a daily execution rhythm built on appointment preparation, rapid lead response, CRM discipline, and structured follow-up
• Own inventory strategy - managing new-car allocations, Mercedes-Benz CPO pipeline, trade appraisals, used vehicle acquisition and pricing, aging control, and market positioning
• Partner with Fixed Ops and Finance to create seamless guest handoffs and a lifetime relationship with every Mercedes-Benz owner
• Protect and build the store's reputation and OEM relationship - MBZ Best of the Best standards are a baseline, not a ceiling
• Own the KPIs that define variable performance - volume, front and back gross, digital close rates, lead response times, and CSI/NPS

WHAT WE'RE LOOKING FOR
• 3+ years of GSM or senior desk manager experience at a high-volume franchised dealership - required
• Mercedes-Benz or luxury brand experience strongly preferred - familiarity with MBZ sales processes, CPO standards, and OEM expectations is a significant advantage
• Demonstrates a high HQ (Hospitality Quotient) - kindness and optimism, intellectual curiosity, strong work ethic, empathy, self-awareness, and integrity
• A leadership approach rooted in clarity, preparation, and steady accountability - you lead by standard, not by pressure
• Deep experience with modern digital retail, CRM utilization, appointment setting, and structured follow-up processes
• Strong operational instincts around luxury inventory, CPO pipeline management, pricing, and market dynamics
• Proven ability to build and develop high-performing sales teams in a luxury environment
• A guest-first mindset that reflects the Mercedes-Benz brand standard and Swickard's hospitality-first culture

WHAT WE OFFER
Income potential of $200,000 - $350,000+ annually
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Career growth - strong GSMs at Swickard grow into platform director and executive leadership roles
• The opportunity to lead one of Swickard's most recognized flagship stores
• Employee vehicle purchase and service discounts
• The backing of a growing, hospitality-led automotive group with clear standards and long-term vision

Mercedes-Benz of Wilsonville is a flagship store with a proven track record, a loyal guest base, and the OEM recognition to match. The GSM who leads this operation will have the brand, the market, and the organizational backing to build on that foundation - and the earning potential that reflects what's possible when a skilled variable ops leader operates at a store like this.

If you're a proven GSM ready to lead one of the Pacific Northwest's most respected Mercedes-Benz operations - we'd like to meet you.

Salary Description

$200K - $350K+ OTE per year

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