Red Bull

General Sales Manager

Red Bull • $100K — $120K *
Cleveland, OH 44130In-Person
Retail & Consumer Goods
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 8+ years in Direct Store Delivery (DSD) management with a strong sales record
  • Experience in key account management at district, regional, and national levels
  • Demonstrated ability to motivate and develop high-performing sales teams
  • Proven leadership skills with experience in mentoring and training
  • Strong verbal and written communication skills for effective presentations
  • Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)
  • Analytical and organizational skills with P&L experience
  • Fluency in English; additional languages are a plus

Responsibilities

  • Lead and develop a high-performing team to meet sales and operational objectives
  • Create an empathetic and accountable environment for team empowerment
  • Define clear expectations and provide constructive feedback to team members
  • Foster a culturally rich environment aligned with Red Bull values
  • Collaborate with sales teams to execute strategic programs
  • Ensure effective distribution plans and evaluate market conditions
  • Set and communicate KPIs tailored to the profit center's goals

Benefits

  • Permanent role with long-term opportunities
  • Travel approximately 20-30% of the time
  • Eligibility for comprehensive benefits package
Full Job Description
The General Sales Manager is accountable for the overall day-to-day operations and performance of a multi-site profit center across the Northern Ohio geography, achieved through effective leadership of their leaders and direct reports. As a cultural champion, they set the tone for the profit center by reinforcing the behaviors, standards, and ways of working that deliver strong business outcomes and align with Red Bull's expectations and norms. In addition, they are responsible for advancing world-class retail execution, establishing best-in-class sales and operational processes and systems, and building a winning team that exemplifies RBDC standards and culture.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • MANAGING EXPECTATIONS
    Lead, coach, and develop a highly capable team to ensure operational objectives are met or exceeded and sales and distribution targets are flawlessly executed to standard
    Lead with empathy, clarity, and accountability, creating an environment where team members feel valued, supported, and empowered to perform
    Establish clear expectations, provide timely and candid feedback, and recognize behaviors and results that reflect Red Bull standards
    Build a platform on which high-potential candidates can develop and prepare for future roles of additional responsibility.
    Manage operating processes and expenses to deliver targeted profitability
  • BUILDING SUCCESS
    Collaborate with members of the RBNA Sales and DP teams to develop and execute programs
    Serve as a cultural champion who models Red Bull values and reinforces the behaviors and ways of working expected across the profit center
    Build a diverse team that reflects the marketplace; lives to Red Bull's values and inspires team through effective leadership
    Act as a major contributor and leader among the peer group, sharing best practices and promoting collaboration across the organization
    Inspire the team through an engaging leadership presence, meaningful recognition, and a clear connection between individual contributions and business priorities
  • EXECUTION
    Develop and continually evaluate profit center distribution plans, routes, new item distribution, and volume and sales forecasts
    Evaluate total market conditions, competitive threats, and changing local dynamics that may impact volume, share, profit, and other business metrics
    Develop KPI priorities, strategies, and goals for the profit center by coordinating with cross-functional departments to ensure attainment of volume plan and profit objectives
    Translate business priorities into clear expectations and ensure leaders understand both the required results and the behaviors expected in achieving them


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 8+ years of experience in Direct Store Delivery (DSD) management, including proven track record of meeting or exceeding assigned sales objectives
  • Key account management experience on a district, regional and national level
  • A proven track record of being able to motivate and build a successful sales team and promote initiatives that build and create strong trade partnerships
  • Strong leadership skills to provide mentoring, training or corrective feedback
  • Excellent verbal and written communication skills, including being able to prepare presentation materials and present the information one-on-one and in a group
  • Strong computer skills in Microsoft Word, Power Point, and Excel
  • Demonstrated analytical and organizational skills
  • Previous P&L experience and an understanding of computer ordering systems and other IT systems
  • English; additional languages an advantage
  • Travel 20-30%
  • Permanent
  • Benefits eligible


JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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