Learfield

General Manager - University of Rhode Island

Learfield • $100K — $120K *
Kingston, RI 02881In-Person
Education, Government & Non-Profit
5 - 7 years of experience
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Job Overview by Ladders

Qualifications

  • 6+ years of experience in sponsorship sales or sports marketing with a proven track record.
  • Prior management experience and a desire to develop leadership skills.
  • Understanding of sponsorship strategy and various marketing channels.
  • Strong communication and relationship-building abilities.
  • Experience collaborating across teams and engaging with external partners.
  • Excellent organizational skills for managing multiple priorities.
  • Ability to thrive in a dynamic, fast-paced environment.

Responsibilities

  • Serve as primary liaison between Learfield and the university’s Athletics Department.
  • Manage execution of multimedia rights agreement aligned with university branding.
  • Lead and mentor the property team, providing direction and performance support.
  • Achieve revenue goals by selling integrated sponsorship packages.
  • Cultivate relationships with university contacts, sponsors, and stakeholders.
  • Collaborate with support teams to ensure smooth operations and client satisfaction.
  • Manage annual budgets and business plans for financial accountability.
  • Represent Learfield at key meetings and events to enhance partnership visibility.
  • Foster a positive and inclusive team culture across the organization.

Benefits

  • Medical, Dental, Vision, Health Savings Account, and Life Insurance options.
  • Flexible Paid Time Off (minimum of 10+ days annually) including Parental Leave.
  • 20 Paid Holidays each year.
  • 401(k) plan with company match.
  • Short/Long Term Disability benefits.
  • Leave benefits compliant with state and local laws.
Full Job Description
In this role, you will oversee day-to-day property operations and support sales efforts by working closely with internal and external stakeholders. You’ll manage and mentor a small team, collaborate with university leadership, and help implement marketing and sponsorship strategies that align with both Learfield and the university’s goals. This position is ideal for someone with a strong foundation in sponsorship sales, operations, and partner management who is ready to take the next step in their leadership journey.

 

Key Responsibilities 

  • Serve as the primary liaison between Learfield and the university’s Athletics Department, Athletic Director, and key staff. 

  • Manage the execution of the multimedia rights agreement and ensure it reflects the university’s mission, values, and branding standards. 

  • Lead the property team, which may include sales and/or activation staff, by providing clear direction, coaching, and performance support. 

  • Achieve individual and team revenue goals by selling integrated sponsorship packages using traditional, digital, social, and experiential platforms. 

  • Develop strong relationships with university contacts, sponsors, and other stakeholders to drive value and engagement. 

  • Collaborate with regional and corporate support teams (e.g., research, marketing, digital, legal) to ensure seamless operations and client satisfaction. 

  • Develop and manage annual budgets, business plans, and forecasts that ensure property-level accountability and financial performance. 

  • Represent Learfield in key meetings, campus initiatives, and local events to promote partnership visibility and university engagement. 

  • Model and foster a positive, inclusive, and team-first culture across the property and broader organization. 

  • Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both LEARFIELD and the university. 

 

 

Minimum Qualifications: 

  • 6+ years of experience in sponsorship sales, sports marketing, or related B2B role, with measurable success. 

  • Some prior experience managing others and a desire to grow as a team leader. 

  • Solid understanding of sponsorship strategy, marketing channels (traditional and digital), and activation. 

  • Effective communicator with strong relationship-building and presentation skills. 

  • Demonstrated ability to collaborate across multiple teams and work effectively with external partners. 

  • Strong organizational skills with an ability to juggle multiple priorities and meet deadlines. 

  • Comfortable operating in a fast-paced and evolving environment. 

  • High integrity, sound judgment, and a team-first mindset. 

 

Preferred Qualifications: 

  • Experience working in or around collegiate athletics or higher education. 

  • Bachelor’s degree from a four-year college or university. 

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

About Learfield

An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campuswide business and sponsorship development; and venue and technology systems through its affiliated companies.

Learfield Careers

Joining Learfield presents an unparalleled opportunity to become part of a team that prides itself on innovation, leadership, and a dynamic company culture. Learfield is a leader in collegiate sports marketing, offering professionals a unique chance to be at the forefront of sports and entertainment industries.

Explore Job Opportunities

Learfield is actively seeking talented individuals who are eager to foster their skills and grow their careers in a vibrant, supportive environment. The company offers a variety of job opportunities that cater to a range of professional interests and expertise.

Professional Growth and Development

At Learfield, career growth is a cornerstone of the employment experience. With comprehensive diversity training programs and leadership development opportunities, employees are equipped to advance their careers and expand their professional capabilities. Learfield is committed to fostering an inclusive environment where every team member can thrive.

Internship Programs

Learfield’s internship programs provide invaluable industry experience, networking opportunities, and a chance to work on real projects that impact the company and its clients. Internships are designed to develop the foundational skills needed to succeed in a fast-paced, ever-evolving industry.

Benefits and Company Culture

Learfield places a high priority on the well-being and satisfaction of its team members, offering competitive benefits and a culture that promotes work-life balance. The company’s commitment to diversity and inclusion is evident in its workplace initiatives and the supportive network it creates.

Hiring Process

The hiring process at Learfield is designed to be transparent and engaging, starting from the initial application to the final interview. Candidates are encouraged to showcase their skills and experiences through their resume and during interviews, where they meet with current team members and learn more about the position and the company’s values.

Join the Team

Learfield is looking for passionate, curious, and innovative individuals to join its team. Explore open positions that match your skills and interests on the Learfield Careers page. Discover how your expertise can contribute to the company’s ongoing success and leadership in the collegiate sports marketing industry.

Stay Connected

Keep up to date with the latest news, career tips, and industry insights through Learfield’s Careers Blog. Personalize your experience by subscribing to job alert emails tailored to your career preferences and be the first to know about new opportunities and company developments.

Networking and Innovation

At Learfield, networking and innovation go hand in hand, creating a stimulating environment that encourages professional growth and creative problem-solving. Team members are encouraged to collaborate and share ideas, driving the company forward in its mission to lead and transform the collegiate sports marketing landscape.

Career Advancement

With Learfield, the path to career advancement is clear and attainable. Through continuous learning, mentorship, and practical experience, team members are well-positioned to navigate their professional journeys and achieve their career goals.

Explore Learfield Jobs

Search for opportunities that align with your career aspirations. Learfield is hiring now—be part of a team that values innovation, leadership, and a diverse range of skills and backgrounds.
Learn more about Learfield
Size
1,001 employees
Industry
Media
* Ladders Estimates

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