GENERAL MANAGER / MANAGING DIRECTOR Savvy Smart Deals
Location: Remote
Type: Full-Time, Senior Executive
Industry: Global E-Commerce, DTC, Consumer Products, Performance Marketing

THE ROLE
Savvy Smart Deals is looking for a senior operator to run the business end to end.

This is not a traditional General Manager role.

You will have full responsibility for the commercial performance of Savvy Smart Deals, including:

• P&L
• Product strategy
• Sourcing
• Pricing
• Marketing
• Traffic
• Sales
• Inventory
• Budgets
• Operations
• Team performance
• Growth

You will effectively operate Savvy as the business owner, with responsibility for turning products into profitable, scalable businesses.

WHAT YOU WILL OWN

Business & P&L

• Own revenue, margin, profit, budgets and forecasts
• Manage marketing spend and operating costs
• Review weekly performance and take corrective action quickly
• Ensure every major product and channel has clear economics

Products & Sourcing

• Continuously identify strong new product opportunities
• Evaluate market demand, competition, margin and scalability
• Work with suppliers and sourcing teams
• Negotiate price, MOQ, terms, production and lead times
• Manage product launches and seasonal planning
• Decide what to launch, scale, improve or discontinue

Marketing & Offers

• Own product positioning and offer strategy
• Approve pricing, bundles, discounts, upsells and recurring revenue opportunities
• Direct landing pages, advertorials, checkout, creative and video strategy
• Drive conversion-rate, AOV and customer-value improvements
• Ensure every offer is commercially ready before significant traffic is released

Traffic & Sales

• Build relationships with affiliate networks, publishers, media buyers and traffic partners
• Negotiate payouts and commercial terms
• Secure profitable traffic at scale
• Expand successful offers into new geographies and channels
• Manage Shopify, direct-response funnels, affiliates, Amazon, remarketing and other sales channels

Inventory & Operations

• Own inventory planning and purchasing decisions
• Prevent stockouts and excessive inventory
• Improve use of existing inventory through new offers, bundles and upsells
• Coordinate suppliers, fulfillment, logistics and warehouse operations
• Ensure operational problems do not interrupt sales

Performance & Analytics
You must understand and actively manage:

• Revenue
• Gross and net profit
• CPA
• ROAS
• RPC
• CVR
• AOV
• Affiliate payouts
• Payment approval rates
• Refunds and chargebacks
• Inventory levels
• Recurring revenue
• Customer lifetime value

This is a data-driven role. Decisions should be based on economics, not opinion.

Leadership

• Lead the Savvy business and operating team
• Set priorities, owners and deadlines
• Hold teams accountable for results
• Coordinate sourcing, creative, marketing, technology, analytics, finance and operations
• Recruit and develop strong people
• Remove roadblocks and keep execution moving

WHO WE WANT
We are looking for a proven owner-type operator, not a corporate administrator.

You should have meaningful experience running or scaling an e-commerce, DTC, consumer-products or performance-marketing business.

Strong candidates will have:

• Senior leadership experience
• Direct P&L responsibility
• Experience launching and scaling products
• Strong commercial and negotiation skills
• Strong understanding of performance and affiliate marketing
• Experience with Shopify and direct-response e-commerce
• Strong financial and analytical ability
• Experience managing marketing budgets
• Understanding of sourcing, inventory and supply-chain economics
• Experience leading cross-functional teams
• Excellent English
• Strong technology and AI skills

Experience with international e-commerce, Asian sourcing, Amazon, recurring-revenue models and payment optimization is a strong advantage.

THE PERSON
We want someone who can:

• Make decisions
• Move quickly
• Negotiate hard
• Understand numbers
• Challenge weak assumptions
• Find opportunities
• Solve problems
• Lead people
• Take responsibility for results

You should be comfortable moving from a supplier negotiation to a P&L review, then to a marketing campaign, traffic negotiation or inventory issue in the same day.

This role will not suit someone who waits for detailed instructions or manages mainly through meetings.

WHAT SUCCESS LOOKS LIKE
Success means building Savvy Smart Deals into a larger, more profitable and better-run global e-commerce business with:

• Strong new products
• Profitable traffic
• Faster launches
• Better conversion
• Higher AOV
• Growing recurring revenue
• Strong inventory management
• Accurate forecasting
• Clear accountability
• Consistent testing and optimization
• Increasing revenue and profit

WHY JOIN
This is a rare opportunity to run an entire business, not one department.

You will have significant authority, direct access to ownership, strong internal resources and meaningful performance-based upside.

If you have already built, operated or scaled an e-commerce business and want full responsibility for the outcome, we want to speak with you.