General Manager - Future CEO Track | B2C SaaS

ScaleUp

$150K — $180K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Strong experience with B2C SaaS product growth through a self-service subscription model.
  • Deep understanding of customer lifecycle management in B2C subscription businesses.
  • Experience in a small or bootstrapped tech company with a headcount under 50.
  • Track record of growing a SaaS business with $1M-$5M ARR.
  • Leadership experience across Product, Growth, Engineering, or similar functions.
  • Hands-on problem-solving ability without reliance on large teams.
  • Strong analytical skills utilizing funnels, cohorts, and customer insights.

Responsibilities

  • Identify and execute strategies to boost revenue and operational efficiency.
  • Enhance the B2C customer journey from acquisition to monetization.
  • Set up company-wide goals, KPIs, and accountability systems.
  • Coordinate cross-functional execution across key business areas.
  • Translate business priorities into actionable initiatives for technical teams.
  • Leverage customer feedback to influence product and growth strategies.
  • Gradually assume full ownership of the company's P&L.

Benefits

  • Fully remote leadership role in a profitable B2C SaaS company.
  • Direct mentorship from the Founder and CEO.
  • Significant influence over product, growth strategy, and company culture.
  • Clear path to CEO role based on performance.
  • Performance-based bonus tied to growth and profitability.
  • Opportunity to lead a distributed global team.
Full Job Description
General Manager - Future CEO Track | B2C SaaS

Remote | Full-time | Executive Leadership Role

We are looking for an ambitious, product-minded General Manager to lead the company through its next stage of growth. Reporting directly to the Founder and CEO, this person will take increasing ownership of the business, with the potential to step into the CEO role after demonstrating strong results.

This is not a traditional corporate management position. We need a hands-on, entrepreneurial leader who can move comfortably between strategy and execution, work across different areas of the business, and drive sustainable revenue and profit growth within a lean organization.
What You'll Do
  • Identify and execute opportunities to increase revenue, profitability, and operational effectiveness.
  • Optimize the full B2C customer journey, including acquisition, onboarding, activation, retention, churn reduction, and monetization.
  • Establish company-wide goals, KPIs, dashboards, and accountability systems.
  • Coordinate execution across Product, Engineering, IT Operations, Marketing, and People Operations.
  • Partner closely with technical teams and translate business priorities into clear initiatives.
  • Stay close to customers and use their behavior and feedback to guide product and growth decisions.
  • Gradually assume full ownership of the company's P&L and financial performance.
  • Build the systems, processes, and leadership structure needed to support sustainable growth.
What We're Looking For
  • Strong experience growing a B2C SaaS product through a product-led, self-service subscription model.
  • Deep understanding of B2C subscription growth, including acquisition, onboarding, activation, retention, churn, monetization, and lifecycle optimization.
  • Experience in a small or bootstrapped technology company, ideally with fewer than 50 employees.
  • A track record of helping a SaaS business grow within or beyond the $1M-$5M ARR range.
  • Leadership experience working across Product, Growth, Engineering, or other technical functions.
  • A hands-on and resourceful approach, with the ability to solve problems directly rather than relying on large teams.
  • Strong analytical skills and experience using funnels, cohorts, experimentation, customer insights, and unit economics to guide decisions.
  • Experience leading distributed and multicultural remote teams.
  • Previous P&L ownership or responsibility for the performance of a business unit is highly valued.
  • Fluent English and excellent communication skills.

Profiles coming from Product, Growth, or cross-functional B2C SaaS leadership roles-such as VP of Product, CPO, Head of Growth, Business Unit Leader, or General Manager-may be especially relevant.
What We Offer
  • A fully remote leadership opportunity in a profitable and established B2C SaaS company.
  • Direct collaboration, mentorship, and coaching from the Founder and CEO.
  • Significant influence over the company's product, growth strategy, operations, and culture.
  • A clear opportunity to progress toward the CEO position based on performance.
  • Base compensation plus a performance-based bonus tied to company growth and profitability.
  • The opportunity to lead a global remote team and shape the company's next stage.

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