Description & Requirements General Manager / Executive Director New Development Most leadership roles ask you to maintain a community. This one gives you the opportunity to build one. Serenova at Woodforest seeks a
General Manager / Executive Director to lead our newest concierge community from pre-opening lease-up through stabilization and beyond. As the founding leader of a brand-new Serenova community, you will shape the team, culture, resident experience, and operational playbook from day one. Backed by a differentiated hospitality-first model, direct access to executive leadership, and a bonus structure designed to reward long-term success, this is a rare opportunity to make a lasting impact while helping define the future of active adult, independent living.
Best-in-Class Benefits and Culture: We value our employees' time and efforts. Our commitment to your success is enhanced by a competitive compensation of $100,000 - $115,000 annually, depending on experience, and an extensive benefits package including:
- Multi-phase performance bonus tied to occupancy, NOI, and resident-experience targets
- Comprehensive health coverage: Medical, dental, and vision insurance provided
- Well-being and work-life balance: Paid time off, holidays, and lease-up incentive bonuses
Plus, we work to maintain the best environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.
What You Bring: - 5-10+ years of senior living leadership (IL / AL / Active Adult) or hospitality / service-driven leadership at comparable scope.
- Proven results in lease-up or occupancy growth, financial management, and team and culture building.
- P&L fluency -you read a statement, know the drivers, and make trade-offs that protect both the resident experience and the bottom line.
- A builder's mindset - you thrive in pre-opening environments and bring order, pace, and accountability.
- Bachelor's degree preferred; lease-up or new-community opening experience strongly preferred.
What You'll Do: - Own occupancy, net operating income, and resident experience from pre-opening through stabilization, translating company strategy into disciplined daily execution.
- Partner closely with the Community Relations Director on the lease-up funnel - weekly pipeline reviews, conversion management, and move-in pacing vs. plan.
- Recruit, develop, and lead a high-performing leadership team across Concierge & Lifestyle, Culinary & Bar, Maintenance, and Housekeeping.
- Deliver a high-touch, concierge-level resident experience every day, and set the cultural tone every department executes against.
- Build the operating budget with the EVP of Operations and drive operating income through revenue optimization, labor discipline, and expense control, reported monthly, reviewed quarterly.
- Build the local presence through healthcare providers, civic and referral partners, community events that make Serenova a known brand in the market.
If you are a visionary leader who thrives on building teams, creating exceptional resident experiences, and driving results, we invite you to apply. Join us at an exciting stage of growth and play a defining role in shaping a new standard for active adult, independent living. We look forward to learning how your leadership, passion, and expertise can help bring this community to life.
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