Job Duties and Responsibilities

Candidates must be willing to participate in at least one in-person interview.

The General Manager of eCommerce owns the digital commerce strategy and storefront performance for Sling.com and Dish.com. This position addresses the challenge of optimizing high-traffic digital sales funnels to maximize conversion rates, top-line digital revenue, and profit margins. Success requires resolving digital friction through web experimentation, user segmentation, and data-driven merchandising. The role manages a dedicated team of digital professionals and collaborates with cross-functional partners to align digital experiences with corporate financial and strategic objectives.

What Success Looks Like (Objectives):

• Lead the digital storefront strategy for Sling.com and Dish.com to optimize product presentation, pricing visibility, and purchase paths
• Drive top-line digital revenue and expand profit margins by aligning digital storefront initiatives with department OKRs
• Implement advanced user segmentation and behavioral targeting to increase average order value and tailor customer journeys
• Establish a robust multivariate and A/B testing framework to continuously reduce funnel friction and improve conversion rate optimization metrics
• Integrate AI-driven personalization and automation tools to scale web experimentation and predictive customer targeting
• Manage and develop a high-performing team of digital merchandising and optimization specialists to execute the commerce strategy

Skills, Experience and Requirements

Core Skills and Competencies (What you'll bring):

• Critical experience leading eCommerce strategy, digital merchandising, or digital direct-to-consumer channels in enterprise environments.
• Strong skills in web analytics, conversion rate optimization (CRO), and A/B testing platforms to interpret data and identify growth opportunities.
• Expertise in AI application to automate digital personalization, optimize search algorithms, and analyze user behavior patterns.
• Deep knowledge of user segmentation, behavioral targeting, and financial performance metrics like customer acquisition costs (CAC).
• Strong collaboration and communication skills to drive cross-functional alignment across product, marketing, and IT departments.
• Proven leadership in decision-making, mentoring, and managing high-performing digital teams.

Minimum Requirements

• Minimum Education: Bachelor's Degree in Business, Marketing, Computer Science, or a related field
• Minimum Experience: 10 years of experience in eCommerce leadership
• Required Technical Skills: Must have at least 5 years of experience with:
• Web analytics tools
• Conversion rate optimization (CRO) and A/B testing platforms
• Personalization engines and storefront management systems

Visa sponsorship not available for this role

Salary Ranges

Compensation: $110,110.00/Year - $157,300.00/Year
Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.