Job Type
Full-time
Description
Job Title: General Manager - Multi-Location RV Dealership (Two Rooftops)Position Summary The General Manager is responsible for the overall performance, profitability, and strategic direction of a two-location RV dealership operation. This role provides high-level leadership across both rooftops, ensuring consistent execution in sales, service, parts, and finance while developing strong on-site management teams. The GM balances big-picture strategy with operational oversight, driving growth, efficiency, and an exceptional customer experience across both locations.
Requirements
Key ResponsibilitiesMulti-Location Leadership- Oversee and mentor General Sales Managers, Service Managers, and department leaders at both rooftops.
- Ensure alignment in processes, culture, and performance standards across locations.
- Conduct regular site visits and performance reviews to maintain operational consistency.
- Build a strong leadership bench and succession plans for each store.
Operations Management- Standardize and optimize workflows across both dealerships.
- Monitor daily operations through KPIs, reporting, and leadership check-ins.
- Identify inefficiencies and implement scalable solutions across locations.
- Ensure each rooftop operates with accountability and clear performance expectations.
Sales & Growth Strategy- Develop and execute unified sales strategies while adapting to each location's market.
- Oversee inventory strategy across both rooftops, including allocation, aging, and transfers.
- Partner with Sales and F&I leaders to maximize gross profit and product penetration.
- Drive lead management, CRM discipline, and marketing effectiveness across both stores.
Customer Experience- Establish consistent customer experience standards across both locations.
- Monitor CSI (Customer Satisfaction Index) and online reputation.
- Handle high-level escalations and ensure timely resolution of customer issues.
Financial Oversight- Full P&L responsibility for both rooftops.
- Develop budgets, forecasts, and financial targets for each location.
- Analyze performance metrics and adjust strategies to meet profitability goals.
- Control expenses while investing strategically in growth opportunities.
Inventory & Vendor Relations- Oversee inventory purchasing and OEM relationships across both locations.
- Balance inventory mix and pricing strategies based on regional demand.
- Coordinate inter-store inventory movement to optimize turnover.
Compliance & Risk Management- Ensure both locations comply with all regulatory, safety, and financial requirements.
- Maintain strong internal controls and audit processes.
Team Development & Culture- Recruit, develop, and retain high-performing leaders and staff.
- Implement consistent training and performance management systems.
- Foster a unified, high-performance culture across both rooftops while respecting local team dynamics.
Qualifications- 7+ years of dealership management experience, with multi-location oversight preferred.
- Strong background in RV, automotive, marine, or powersports industries.
- Demonstrated success managing multiple departments and leaders simultaneously.
- Proven ability to drive revenue growth and profitability across multiple locations.
- Strong leadership, organizational, and communication skills.
- High level of financial acumen, including multi-store P&L management.
- Experience with CRM and dealership management systems.
Preferred Qualifications- Direct experience managing multiple rooftops or large-volume dealerships.
- Bachelor's degree in Business, Management, or related field (or equivalent experience).
- Experience working with RV manufacturers and multi-brand inventory.
Compensation & Benefits- Competitive base salary + multi-location performance bonuses
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Vehicle allowance or demo program (if applicable)
Work Environment- Frequent travel between both dealership locations.
- Combination of office, showroom, and outdoor lot environments.
- Extended hours, including weekends, based on business needs.
