Gaming Product Marketing Manager

Description -

Description -

Job Summary
HP is looking for a strategic Gaming Product Marketing Manager to lead go-to-market planning, product positioning, and marketing strategy for our HyperX Peripherals Portfolio.
• You'll be responsible for defining product value propositions and key selling points (KSPs), and building the strategic foundation to support execution across retail, e-tail, HyperX.com, HP.com, and campaigns (product dependent). This includes developing messaging frameworks and customer-facing assets that empower regional teams and ensure consistent, high-impact launches globally.

This role is responsible for driving the execution of marketing communications strategies within the assigned business area, adhering to established policies, standards, and direction. The role leads the development of insights-led new product introduction campaigns and ensures alignment with business objectives. Additionally, the role involves overseeing the definition and execution of customer-facing value propositions, adopting innovative marketing techniques, executing global marketing strategies, conducting market research, and fostering productive relationships while providing guidance to lower-level employees.

Responsibilities

• Own go-to-market strategy and product positioning across key peripheral categories in the HyperX Portfolio

• Define value propositions and KSPs to guide launch and campaign strategy

• Create messaging frameworks and marketing assets including digital, print, and video to support global execution

• Collaborate cross-functionally with product, market and category teams, marketing insights, and agencies

• Partner cross-functionally to pilot and train AI tools for messaging development

• Leverage qualitative and quantitative research to inform product development and marketing strategies

• Work with external partners on co-marketing initiatives and product integration messaging and asset creation

Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years in product or brand marketing, ideally in consumer tech. Strong communicator with a strategic mindset, experience in global launches, and a passion for translating technology into compelling stories. Ability to thrive in a fast-paced environment with multiple stakeholders.

Preferred Certifications
NA

Knowledge & Skills
• Analytics
• Brand Management
• Brand Marketing
• Brand Strategy
• Branding
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Strategies
• New Product Development
• Product Marketing
• Project Management
• Selling Techniques
• Social Media
• Thought Leadership

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The pay range for this role is $105,050 to $161,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.

Job -
Marketing

Schedule -
Full time

Shift -
No shift premium (United States of America)

Travel -

Relocation -