Founding Marketing Lead

Flai Technologies Inc

$120K — $150K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2 to 6 years in content, brand, product, or growth marketing at a B2B tech company.
  • Exceptional writing skills with a strong portfolio.
  • Curiosity about AI and comfort in exploring new markets.
  • High ownership of projects with a strong bias toward execution.
  • Nice to have: early-stage startup experience, AI or vertical SaaS expertise, and experience in video content production.

Responsibilities

  • Own Flai's brand, content, and storytelling from start to finish.
  • Create case studies, videos, testimonials, and thought leadership from customer results.
  • Write for various platforms including LinkedIn, website, email, and sales materials.
  • Develop messaging that clarifies complex AI technology.
  • Collaborate with designers, freelancers, and agencies to execute ambitious projects.

Benefits

  • Competitive salary and meaningful equity.
  • Medical, dental, and vision coverage.
  • Flexible PTO policy.
  • Hybrid working arrangement in San Francisco office.
  • Opportunity to work in a small, high-caliber team with real impact.
Full Job Description
Founding Marketing Lead

Location: San Francisco, CA
Type: Full-Time
Work Arrangement: Hybrid

The Opportunity

This isn't a content role tucked inside a large org. It's a chance to build the marketing foundation of a company with insane momentum.

You'll work directly with the founders to shape Flai's voice, tell customer stories, launch products, and establish Flai as the category leader in AI for automotive. The raw material is all here: measurable ROI, customers who love the product, and a market that's just beginning to pay attention to AI.

This is the kind of role that's difficult to find twice. As Flai grows, marketing grows with it.

You'll Love This Role If...
  • You'd rather build the playbook than follow one.
  • You get energized by a blank page and move fast without needing layers of approval.
  • You want your work to shape a company's trajectory, not just fill a content calendar.
  • You're excited by AI and want to be early to something that actually matters.

What You'll Do
  • Own Flai's brand, content, and storytelling end to end.
  • Turn customer results into case studies, videos, testimonials, and thought leadership.
  • Write across LinkedIn, the website, email, product launches, and sales collateral.
  • Develop messaging that makes complex AI technology clear and compelling.
  • Collaborate with designers, freelancers, and agencies to execute ambitiously.

Who You Are
  • 2 to 6 years in content, brand, product, or growth marketing at a B2B tech company.
  • An exceptional writer with a portfolio you own, not just contributed to.
  • Curious about AI, energized by new markets, and comfortable figuring things out.
  • High ownership, strong follow-through, bias toward shipping.

Nice to have: early-stage startup experience, AI or vertical SaaS background, founder brand building, video content production.

What We Offer

Competitive salary and meaningful equity. Medical, dental, and vision. Flexible PTO. Hybrid SF office. A small, high-caliber team where your work has real impact from day one.

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