Founding Marketing Lead

Pace

$90K — $130K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-4 years in brand or product marketing, preferably in a startup or creative agency.
  • Adept at managing multiple projects with agility in shifting priorities.
  • Strong collaboration skills with both creative and technical teams.
  • Demonstrated ownership and pride in work.

Responsibilities

  • Conduct market research to define target audiences and analyze competitors.
  • Craft compelling positioning, messaging, and value propositions for products.
  • Plan and execute go-to-market strategies for product launches.
  • Develop sales enablement tools like presentations and case studies.
  • Create engaging content including blogs, videos, and website copy.
  • Collaborate cross-functionally with Product, Sales, Engineering, and Marketing teams.

Benefits

  • Full medical, dental, and vision coverage.
  • Unlimited paid time off (PTO).
  • Opportunity for meaningful early-stage equity.
  • In-person work environment in New York City.
Full Job Description


Role

We're looking for someone to drive product success by being the bridge between product development, sales, and customers.

What this looks like:
  • Market Research: Identifying target audiences, analyzing competitors, and understanding customer pain points.
  • Positioning & Messaging: Crafting our story, value proposition, and core messages for each product and feature.
  • GTM Strategy: Planning and executing launches for new products and features.
  • Sales Enablement: Creating tools (presentations, demos, case studies) to help sales teams sell effectively.
  • Content Creation: Developing blogs, videos, website copy, and other materials that highlight product benefits.
  • Cross-Functional Collaboration: Working closely with Product, Sales, Engineering, and Marketing teams.


Your background
  • 2-4 years of experience in brand or product marketing, ideally at a fast-moving startup or creative agency.
  • Ability to work quickly, manage multiple projects, and adapt to changing priorities.
  • Strong collaboration skills - you love working closely with creative and technical partners.
  • A deep sense of ownership and pride in your work.


Bonus:
  • Experience in creating web, digital, print, motion, and presentation assets


Team characteristics

The Pace team has a couple of defining characteristics:

Integrity: The most important thing is working with good people who want to have a massive impact on the world. Our team genuinely wants to do the best work of their careers and know it'll take 5-10 years of focus to deliver.

Ambition: The ambition for this company is not just a good vertical AI business but a $100bn+ outcome across vertical services. We're looking for people that rise to that level of ambition. Oftentimes this means they want to be the best at what they do, become leaders at scale, or one day start their own company. Pace will be the best place to learn, deliver impact, and advance your path to do something great.

Compensation & Benefits
  • Competitive base salary + meaningful early-stage equity
  • Full medical, dental, and vision coverage
  • Unlimited PTO
  • In-person, New York City

We're a growing team working together in-person in New York. We're lucky to be perfectly positioned with leading customers and top investors to make a real impact on one of the largest industries in the world.

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