Founding Marketing Lead

Linkup

$120K — $150K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Excited about building AI solutions and aligned with Linkup's mission
  • 3+ years of marketing experience in technical products, preferably APIs or AI
  • Knowledge of marketing funnels and brand positioning in technical markets
  • Exceptional storytelling skills for content creation and distribution
  • Ability to simplify complex technology into inspiring messaging
  • Data-driven approach with strong analytical and creative skills
  • Ability to thrive in a fast-paced startup environment

Responsibilities

  • Define and execute the marketing strategy from positioning to growth experiments
  • Build and operate systems for branding, community, and inbound pipeline
  • Design multi-channel marketing campaigns across various platforms
  • Craft compelling narratives from technical capabilities for target audiences
  • Lead product and partnership launches with PR initiatives
  • Collaborate with teams to develop narratives around AI search infrastructure
  • Measure, analyze, and optimize campaigns for improved engagement and conversion

Benefits

  • Flexible remote work policy
  • Opportunity to work closely with founders
  • Role critical to shaping the company and its marketing strategy
  • Experience the dynamic environment of a startup
  • Chance to impact the future of AI-powered applications
Full Job Description
About the role

We're looking for a top-tier Founding Marketing Lead to join our team and work hand-in-hand with our founders. This is our first marketing hire.

Your core responsibilities will be to:
  • Define and execute Linkup's marketing strategy, from positioning to growth experiments
  • Build and operate the systems powering our brand, community, and inbound pipeline
  • Design multi-channel campaigns across content, social, events, and paid acquisition
  • Turn technical capabilities into compelling stories that resonate with developers and enterprises
  • Lead launches and PR initiatives for new products and partnerships
  • Collaborate with product, GTM, and engineering to craft narratives around our AI-ready search infrastructure
  • Measure, analyze, and iterate on campaigns to optimize awareness, engagement, and conversion

Requirements

You're a great match if you:
  • Are excited to help build Google for AI agents, and believe in Linkup's mission
  • Have strong experience (3y+) in marketing for a technical product, ideally APIs, infrastructure, or AI
  • Understand marketing funnels, growth channels, and brand positioning in technical markets
  • Are an exceptional storyteller, both strategic and hands-on with content and distribution
  • Enjoy turning complex technology into simple, inspiring messaging
  • Are data-driven, analytical, and creative in equal measure
  • Thrive in a fast-paced, high-ownership startup environment


Example Projects
  • Launch our "Web Retriever" category and drive awareness among AI developers
  • Collaborate with our CEO and an agency to rebrand Linkup and redesign our website
  • Design and execute campaigns around new Linkup endpoints and integrations
  • Build our content engine, blog, newsletter, case studies, and founder thought leadership
  • Run growth experiments across paid, social, and community channels
  • Partner with ecosystems (Cloudflare, FriendliAI, Qdrant...) to co-market joint launches
  • Create dashboards to track user acquisition, activation, and retention

Details

The ideal candidate will play a central role in our GTM team, partnering closely with the founders to spearhead groundbreaking products. Your expertise will shape the future of AI-powered applications and bring our vision to life.

We offer a flexible remote-work policy- see the details here.

Join us and leverage your expertise to push the boundaries of AI!

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