The RoleWe're looking for a Founding Marketer to define how Nectar shows up in the world. As our first marketing hire, you'll own the full marketing function end-to-end, from brand and positioning to content, demand generation, product marketing, and field presence. You'll be the storyteller-in-chief for a new category we're actively creating: AI-native social commerce.
You'll work directly with our founders, GTM leadership, and product teams to translate a sophisticated AI platform into a sharp, opinionated narrative that resonates with marketing, social, creator, and CX leaders at the world's leading consumer brands. This is a build role, not a manage role. You should be equally comfortable writing a launch post, briefing a designer, planning a dinner at NRF, and shipping a product marketing brief.
What You'll Be Doing- Define and evolve Nectar's brand, positioning, and category narrative across every surface, website, social, sales collateral, decks, and press
- Build and own the content engine, including blog posts, customer stories, launch announcements, thought leadership, and POV pieces that establish Nectar as the definitive voice in social commerce
- Drive product marketing for Nectar Agent and future launches, including messaging, naming, packaging, launch motion, and ongoing adoption
- Partner with the founders on PR, analyst relations, and earned media moments, building on our recent launch and turning every milestone into category-defining narrative
- Build a high-signal demand generation engine, owning the website, SEO, email, paid experiments, and lifecycle to grow inbound pipeline alongside our enterprise sales motion
- Plan and execute Nectar's event strategy, including hosted dinners, conference presence at NRF, Shoptalk, Cannes Lions, and exec roundtables with brand leaders
- Develop sales enablement materials, customer case studies, and competitive narratives that help our AEs close enterprise deals faster
- Partner with product and engineering to translate roadmap into compelling external storytelling, and bring customer and market signal back into the product
- Establish marketing analytics, attribution, and reporting so we know what's working and can compound on it
What We're Looking For- 5+ years of marketing experience at high-growth B2B SaaS or consumer-tech startups, with at least 1 to 2 years in an early stage (Seed or Series A) environment where you built from zero
- Track record of owning multiple marketing functions, brand, content, demand gen, and product marketing, not just one slice
- Exceptional writing and storytelling skills, with the ability to translate complex AI and product concepts into sharp, human, opinionated copy
- Deep understanding of how to market into consumer brands, agencies, or marketing technology buyers, ideally across beauty, CPG, retail, or e-commerce
- Strong instincts for positioning and messaging in a new or emerging category
- Bias to ship. You can run a launch end-to-end without hand-holding, and you'd rather get a campaign live this week than perfect next quarter
- Fluent with modern AI tools and use them daily to accelerate your production work
- High ownership mindset and the temperament to thrive in ambiguity, fast cycles, and direct founder feedback
Bonus Points- Experience marketing AI, automation, social, creator, or commerce platforms
- Existing relationships with marketing, social, or digital leaders at consumer brands
- Background in journalism, content strategy, or earned media that sharpened your storytelling instincts
- Prior experience building category-defining narrative for a new product or company
- Familiarity with social platforms (Instagram, TikTok, Reddit, LinkedIn) as both a marketer and a power user
- Experience working closely with founders on PR, analyst relations, or executive communications
What We Offer- Competitive compensation
- Health, vision, and dental benefits plus 401(k) match
- Clear career growth opportunities as the company scales, including the path to lead and build a marketing team
- Free lunch/dinner in the heart of University Ave. in Palo Alto
- Deep exposure to cutting edge AI tooling and the opportunity to shape how brands use it
- A collaborative, ambitious team defining a new category of AI-native marketing infrastructure
